Items where Subject is "H Social Sciences > HF Commerce > HF5415 Marketing"

A

Acikgoz, Fulya, Perez-Vega, Rodrigo (2021) The role of privacy cynicism in consumer habits with voice assistants: A Technology Acceptance Model perspective. International Journal of Human-Computer Interaction, . ISSN 1044-7318. E-ISSN 1532-7590. (doi:10.1080/10447318.2021.1987677) (KAR id:90609)

Al-Tabbaa, O., Lamelas, Carmen, Konara, Palitha, Leach, Desmond (2021) Nonprofit organizations and social-alliance portfolio size: Evidence from website content analysis. Industrial Marketing Management, . ISSN 0019-8501. (KAR id:85274)

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Babin, Barry J., d'Alessandro, Steve, Winzar, Hume, Lowe, Ben, Zikmund, William G. (2020) Marketing Research. Cengage Learning, Australia, 648 pp. ISBN 978-0-17-043896-4. (KAR id:81178)

Badewi, Amgad, Al-Khalifa, Eman, Eid, Riyad, Laker, Ben (2022) Determinations of System Justification versus Psychological Reactance Consumer Behaviours in Taboo Markets. Information Technology and People, . ISSN 0959-3845. (doi:10.1108/ITP-12-2018-0555) (KAR id:92723)

Balcombe, Kelvin, Fraser, Iain M, Lowe, Ben, Souza Monteiro, Diogo M (2015) Information Customization and Food Choice. American Journal of Agricultural Economics, 98 (1). pp. 54-73. ISSN 0002-9092. E-ISSN 1467-8276. (doi:10.1093/ajae/aav033) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:48058)

Barnes, Stuart J., Mattsson, Jan, Hartley, Nicole (2015) Assessing the value of real-life brands in Virtual Worlds. Technological Forecasting & Social Change, 92 . pp. 12-24. ISSN 0040-1625. (doi:10.1016/j.techfore.2014.10.017) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:46125)

Barnes, Stuart J., Mattsson, Jan, Sørensen, Flemming (2014) Destination Brand Experience and Visitor Behaviour:Testing a scale in the tourism context. Annals of Tourism Research, 48 (Sept.). pp. 121-139. ISSN 0160-7383. (doi:10.1016/j.annals.2014.06.002) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:43145)

Barnes, Stuart J., Pressey, Andrew D. (2014) Caught in the Web? Addictive behavior in cyberspace and the role of goal-orientation. Technological Forecasting and Social Change, 86 (July). pp. 93-109. ISSN 0040-1625. (doi:10.1016/j.techfore.2013.08.024) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:43146)

Bertrandias, Laurent, Lowe, Ben, Sadik-Rozsnyai, Orsolya, Carricano, Manu (2021) Delegating Decision-making to Autonomous Products: A Value Model Emphasizing the Role of Well-Being. Technological Forecasting and Social Change, 169 (August). Article Number 120846. ISSN 0040-1625. (doi:10.1016/j.techfore.2021.120846) (KAR id:87753)

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Bian, Xuemei, Haque, S., Smith, A. (2015) Social power, product conspicuousness, and the demand for luxury brand counterfeit products. British Journal of Social Psychology, 54 (1). pp. 37-54. ISSN 0144-6665. (doi:10.1111/bjso.12073) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:40789)

Bian, Xuemei, Liu, Chang Hong, Morris, Adam (2015) The Effect of Facial Expressions on Product Appeal. In: European Marketing Academy Conference. EMAC 44th Annual Conference. . ISBN 978-90-823833-0-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:48712)

Bian, Xuemei, Tantiprapart, Yanisa, Chryssochoidis, George, Wang, Kai-Yu (2022) Counterfeit Patronage: Human Values, Counterfeit Experience and Construal Level. Marketing Letters, 33 (4). pp. 645-658. ISSN 1573-059X. (doi:10.1007/s11002-021-09600-9) (KAR id:91561)

Bian, Xuemei, Wang, K-Y, Smith, A., Yannopoulou, N. (2014) Motivation, Rationalizations and Risks Associated with the Consumption of Counterfeit Luxury Brands. In: 2014 Monaco Symposium on Luxury. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:40818)

Bian, Xuemei, Wang, Kai-Yu, Smith, Andrew, Yannopoulou, Natalia (2015) New Psychological Insights into Counterfeit Consumption. In: American Marketing Association Summer Educator Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:50498)

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Casey, Katherine, Lichrou, Maria, O'Malley, Lisa (2017) Unveiling Everyday Reflexivity Tactics in a Sustainable Community. Journal of Macromarketing, 37 (3). pp. 227-239. ISSN 0276-1467. E-ISSN 1552-6534. (doi:10.1177/0276146716674051) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:82262)

Casey, Katherine, Maria, Lichrou, Colin, Fitzpatrick (2019) Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland. Resources, Conservation and Recycling, 145 . pp. 179-189. ISSN 0921-3449. (doi:10.1016/j.resconrec.2019.02.015) (KAR id:82249)

Chan, Fanny Fong Yee and Lowe, Ben (2017) The Effect of Placement Context on Brand Persuasiveness. In: Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Science . Springer, Cham, Switzerland. ISBN 978-3-319-66022-6. E-ISBN 978-3-319-66023-3. (doi:10.1007/978-3-319-66023-3_104) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61878)

Chan, Fanny Fong Yee, Lowe, Ben (2016) Exploring the Prevalence and Execution of Brand Placements in Hong Kong Prime Time Television Programs. In: Association for Education in Journalism and Mass Communication 99th Annual Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57011)

Chan, Fanny Fong Yee, Lowe, Ben (2018) The Moderating Role of Psychological Trait Reactance in Humorous Product Placements. In: 93rd Western Economics Association Annual Conference. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67409)

Chan, Fanny Fong Yee, Lowe, Ben (2021) Placing products in humorous scenes: Its impact on brand perceptions. European Journal of Marketing, 55 (3). pp. 649-670. ISSN 0309-0566. (doi:10.1108/EJM-10-2018-0701) (KAR id:87754)

Chan, Fanny Fong Yee, Lowe, Ben (2018) Product placement practices in prime-time television programs in Hong Kong. International Journal of Advertising, 37 (6). pp. 984-1009. ISSN 0265-0487. (doi:10.1080/02650487.2017.1353263) (KAR id:62225)

Chan, Fanny Fong Yee, Lowe, Ben, Petrovici, Dan Alex (2017) Processing of product placements and brand persuasiveness. Marketing Intelligence and Planning, 23 (3). pp. 311-328. ISSN 0263-4503. (doi:10.1108/MIP-03-2015-0051) (KAR id:52521)

Chan, Fanny Fong Yee, Lowe, Ben, Petrovici, Dan Alex (2015) Young Adults’ Perceptions of Product Placement in Films: An Exploratory Comparison between the United Kingdom and Hong Kong. Journal of Marketing Communications, . ISSN 1352-7266. E-ISSN 1466-4445. (doi:10.1080/13527266.2015.1061036) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:48714)

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2016) Antecedents of Product Placement Effectiveness Across Cultures. International Marketing Review, 33 (1). pp. 5-24. ISSN 0265-1335. (doi:10.1108/IMR-07-2014-0249) (KAR id:48059)

Chatzopoulou, Elena (2018) The Case of Ancient Greek Sandals: Ethnic Heritage and Celebrity Endorsement. Bloomsbury Fashion Central, . (doi:10.5040/9781474208765.0004) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:82443)

Christofi, Michael, Manika, Danae, Hadjielias, Elias, Kvasova, Olga, Petrovici, Dan, Lowe, Ben (2022) Editorial: Psychological perspectives on consumer obesity. European Journal of Marketing, 56 (11). pp. 2829-2832. ISSN 0309-0566. (doi:10.1108/EJM-11-2022-981) (KAR id:99424)

Chryssochoidis, George (2019) Consumers’ Judgment Error on Food Healthfulness and Effects of Food Label Helpfulness: A Four-Country Investigation. In: 2019 AMS World Marketing Congress, 9-12 July 2019, Edinburgh, Scotland. (Unpublished) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:73321)

Chryssochoidis, George, Gounaris, Spiros, Boukis, Achileas (2018) Internal Market Orientation Adoption: Why and how it is important for New Service Development. In: EMAC 2018. . (KAR id:66877)

Chumnumpan, Pattarin, Shi, Xiaohui (2019) Understanding New Products’ Market Performance Using Google Trends. Australasian Marketing Journal, 27 (2). pp. 91-103. E-ISSN 1441-3582. (doi:10.1016/j.ausmj.2019.01.001) (KAR id:73427)

Colen, Liesbeth, Chryssochoidis, George, Ciaian, Pavel, Di-Marcantonio, Federica (2020) Differences in composition of seemingly identical branded food products: Impact on consumer purchasing decisions and welfare. Report number: 10.2760/51123. European Union, 44 pp. ISBN 978-92-76-14303-1. (doi:10.2760/51123) (KAR id:82062)

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De Silva, Muthu, Khan, Zaheer, Vorley, Tim, Zeng, Jing (2020) Transcending the pyramid: opportunity co-creation for social innovation. Industrial Marketing Management, 89 . pp. 471-486. ISSN 0019-8501. (doi:10.1016/j.indmarman.2019.12.001) (KAR id:79234)

Dey, Bidit Lal, Sarma, Meera, Pandit, Ameet, Sarpong, David, Kumari, Sushma, Punjaisri, Khanyapuss (2019) Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production, Planning and Control, 30 (10-12). pp. 1019-1031. ISSN 0953-7287. E-ISSN 1366-5871. (doi:10.1080/09537287.2019.1582106) (KAR id:68550)

Dietrich, Timo, Hurley, Erin, Carins, Julia, Kassirer, Jay, Rundle-Thiele, Sharyn, Palmatier, Robert W., Merritt, Rowena K., Weaven, Scott K., Lee, Nancy (2022) 50 years of social marketing: seeding solutions for the future. European Journal of Marketing, . ISSN 0309-0566. (doi:10.1108/EJM-06-2021-0447) (KAR id:99388)

d'Alessandro, Steve, Lowe, Ben, Winzar, Hume, Zikmund, William G., Babin, Barry J. (2017) Marketing Research. Cengage Learning, Melbourne, Australia, 656 pp. ISBN 978-0-17-036982-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58603)

de Souza Monteiro, Diogo M, Lowe, Ben, Fraser, Iain M (2022) When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment. European Journal of Marketing, 56 (11). pp. 2928-2958. ISSN 0309-0566. (doi:10.1108/EJM-06-2021-0420) (KAR id:95543)

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Filieri, Raffaele, Lin, Zhibin, D'Antone, Simona, Chatzopoulou, Elena (2019) A cultural approach to brand equity: the role of brand mianzi and brand popularity in China. Journal of Brand Management, 26 (4). pp. 376-394. ISSN 1350-231X. (doi:10.1057/s41262-018-0137-x) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:82444)

Foroudi, Pantea, Yu, Qionglei, Gupta, Suraksha, Foroudi, Mohammad M. (2019) Enhancing University Brand Image and Reputation through Customer Value Co-Creation Behaviour. Technological Forecasting & Social Change, 138 . pp. 218-227. ISSN 0040-1625. (doi:10.1016/j.techfore.2018.09.006) (KAR id:69564)

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Gannon, Martin Joseph, Baxter, Ian, Collinson, Elaine, Curran, Ross, Farrington, Thomas, Glasgow, Steven, Godsman, Elliot, Gori, Keith, Jack, Gordon, Lochrie, Sean, and others. Maxwell-Stuart, Rebecca, MacLaren, Andrew, MacIntosh, Robert, O'Gorman, Kevin, Ottaway, Luke, Perez-Vega, Rodrigo, Taheri, Babak, Thompson, Jamie, and Yalinay, Ozge (hide) (2017) Travelling for Umrah: destination attributes, destination image, and post-travel intentions. Service Industries Journal, 37 (7-8). pp. 448-465. ISSN 0264-2069. (doi:10.1080/02642069.2017.1333601) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:85804)

Gounaris, Spiros, Chryssochoidis, George, Boukis, Achileas (2020) Internal Market Orientation Adoption and New Service Development (NSD): Gearing up the internal performance of the NSD team. European Journal of Marketing, 54 (7). pp. 1641-1674. ISSN 0309-0566. (doi:10.1108/EJM-02-2018-0148) (KAR id:81067)

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Hasan, Md Rajibul (2016) Consumer Adoption of Pro-Poor Innovations in the Bottom of the Pyramid. Doctor of Philosophy (PhD) thesis, University of Kent. (KAR id:54347)

Hasan, Md Rajibul, Jha, Ashish Kumar, Lowe, Ben (2019) Consumers’ Review Text Characteristics in Ride sharing Platforms and the Role of Personality Traits. In: 23rd Annual AMS World Marketing Congress, 14-17 July 2020, University of Queensland. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79869)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Antecedents of Adoption of Pro-poor Innovations in the Bottom of Pyramid: An Empirical Comparison of Key Innovation Adoption Models. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Marketing at the Confluence between Entertainment and Analytics. Proceedings of the 2016 Academy of Marketing Science World Marketing Congress. . Springer ISBN 978-3-319-47330-7. (doi:10.1007/978-3-319-47331-4_214) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57012)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Consumer Adoption of Innovations in the Bottom-of-the-Pyramid: Empirical Evidence from Two Services in Bangladesh. In: LaRoche, Michel, ed. 2017 Royal Bank International Research Seminar. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61877)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2016) Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. In: Academy of Marketing Annual Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57013)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Pro-poor Innovation Adoption in the BOP Market: Toward and Integrated View. In: Christiansen, John K. and Goffin, Keith and Hatchuel, Armand, eds. 25th Innovation and Product Development Management Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67067)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2018) Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. In: Li, J.T., ed. Academy of International Business 2018 Annual Meeting. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67068)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Towards an Integrated Theory of Pro-Poor Innovation Adoption in the BOP. In: Verhoef, Peter C., ed. 46th EMAC Annual Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61879)

Hasan, Md Rajibul, Lowe, Ben, Rahman, Mizen (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research, 20 (2). pp. 147-157. ISSN 1352-2752. (doi:10.1108/QMR-04-2015-0032) (KAR id:52422)

Hasan, Rajibul, Lowe, Ben, Petrovici, Dan (2020) Consumer Adoption of Pro-poor Service Innovations in Subsistence Marketplaces. Journal of Business Research, 121 . pp. 461-475. ISSN 0148-2963. (doi:10.1016/j.jbusres.2018.12.075) (KAR id:70576)

Hasan, Rajibul, Lowe, Ben, Petrovici, Dan (2019) An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces. Journal of Public Policy and Marketing, 38 (1). pp. 61-80. ISSN 0743-9156. E-ISSN 1547-7207. (doi:10.1177/0743915618813348) (KAR id:66734)

Hinsley, Amy, Veríssimo, Diogo, Roberts, David L. (2015) Heterogeneity in consumer preferences for orchids in international trade and the potential for the use of market research methods to study demand for wildlife. Biological Conservation, 190 . pp. 80-86. ISSN 0006-3207. (doi:10.1016/j.biocon.2015.05.010) (KAR id:49887)

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Jacobsen, Lina, Tudoran, Ana Alina, Garcia Martinez, Marian (2020) Examining Trust in Consumers as New Food Co-Creators: Does the communicator matter? Food Quality and Preference, 86 . Article Number 104004. ISSN 0950-3293. (doi:10.1016/j.foodqual.2020.104004) (KAR id:81727)

Johnson, Devon, Lowe, Ben (2015) Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities. Journal of Interactive Marketing, 29 (1). pp. 1-10. ISSN 1094-9968. E-ISSN 1520-6653. (doi:10.1016/j.intmar.2014.07.002) (KAR id:46637)

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Karangi, Sheena Wanjiku, Lowe, Ben (2021) Haptics and brands: The effect of touch on product evaluation of branded products. Journal of Consumer Behaviour, 20 (6). pp. 1480-1496. ISSN 1472-0817. (doi:10.1002/cb.1959) (KAR id:88050)

Karangi, Sheena Wanjiku, Lowe, Ben (2019) The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-luxury and Luxury Branded Products. In: 10th EMAC Regional Conference, 25-27 September 2020, St Petersburg, Russia. (doi:http://www.emac2019regional.org/r/default.asp?iId=IHMIJE) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79870)

Kate Felgate, Melanie (2010) The Impact of Promotions on Consumer Purchasing Behaviour in the Red Meat Sector. Doctor of Philosophy (PhD) thesis, University of Kent. (doi:10.22024/UniKent/01.02.94341) (KAR id:94341)

Kaufmann, Hans Ruediger, Petrovici, Dan Alex, Filho, Cid, Ayres, Adriano (2016) Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands. Journal of Business Research, 69 (12). pp. 5735-5747. ISSN 0148-2963. (doi:10.1016/j.jbusres.2016.05.003) (KAR id:57056)

Kim, Young-Ah, Tzokas, Nikolaos, Chryssochoidis, George (2018) How do relationship characteristics create relationship value? Evidence from high-tech SMEs. In: EMAC 2018. . (doi:Session PS2.09) (KAR id:66875)

King, Timothy and Harrison, Tina and Srivastav, Abhishek and Pareek, Vandana (2021) Can FinTech Deliver a Customer-Centric Experience? An Abstract. In: AMSWMC 2019: Enlightened Marketing in Challenging Times. Springer, United Kingdom, pp. 503-504. ISBN 978-3-030-42547-0. (doi:10.1007/978-3-030-42545-6_171) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:91618)

Krasonikolakis, Ioannis (2020) Moral Identity in Retail Markets: An Abstract. In: Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. . Springer ISBN 978-3-030-42544-9. (doi:10.1007/978-3-030-42545-6_40) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:75653)

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Laffey, Des (2022) Price comparison websites. In: Hanlon, Annmarie and Tuten, Tracy L., eds. The SAGE Handbook of Digital Marketing. Sage Handbooks . Sage, United Kingdom. ISBN 978-1-5297-4379-1. (KAR id:93815)

Laffey, Des, Lowe, Ben, Gandy, Anthony (2015) Online Retail Financial Services in a Changing World. Service Industries Journal, 35 (10). pp. 499-501. ISSN 0264-2069. (doi:10.1080/02642069.2015.1048432) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:48709)

Laffey, Desmond, Durkin, Mark, Cummins, Darryl, Gandy, Anthony (2021) A shift in power? Value co-creation through successful crowdfunding. Technological Forecasting and Social Change, 172 . Article Number 121035. ISSN 0040-1625. (doi:10.1016/j.techfore.2021.121035) (KAR id:89820)

Laker, B., Read, N. (2017) Salespeople: A canary in the economic coal mine. The European Financial Review, 9 (2). pp. 88-91. ISSN 1757 - 5680. (KAR id:68272)

Laker, B., Read, N. (2017) The million-minute sales truth. Dialogue Review, 5 (2). pp. 66-69. ISSN 2053-4361. (KAR id:68288)

Laker, B., Read, N. (2017) The million-minute sales truth. . Duke Corporate Education Blog. (KAR id:68518)

Laker, Ben, Edmunds, Claire (2017) Selling in the Vuca vortex. Dialogue Review, 6 (1). pp. 66-67. ISSN 2053-4361. (KAR id:68259)

Laker, Ben, Hlupic, Vlatka (2018) Selling with purpose: The mindset of high-performing sales people. HR Magazine, 7 (5). ISSN 0964-8380. (KAR id:68275)

Leary, R. Bret, MacDonnell Mesler, Rhiannon, Montford, William J., Chernishenko, Jennifer (2023) This meat or that alternative? How masculinity stress influences food choice when goals are conflicted. Frontiers in Nutrition, 10 . Article Number 1111681. ISSN 2296-861X. (doi:10.3389/fnut.2023.1111681) (KAR id:100551)

Liu, Yu-Lun (2020) Providing more or less detailed information in job advertisements—does it matter? International Journal of Selection and Assessment, 28 (2). pp. 186-199. ISSN 0965-075X. E-ISSN 1468-2389. (doi:10.1111/ijsa.12281) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:99636)

Liu, Yu-Lun, Karimi, Sahar, Yuen, Tsunwai Wesley (2018) Support your country and buy Chinese brands – would Chinese consumers buy it? Journal of Marketing Communications, . ISSN 1352-7266. (doi:10.1080/13527266.2018.1466824) (KAR id:67011)

Lowe, Ben (2015) Should Consumers Request Cost Transparency? Cost Transparency in Consumer Markets. European Journal of Marketing, 49 (11-12). pp. 1992-1998. ISSN 0309-0566. (doi:10.1108/EJM-07-2015-0453) (KAR id:50010)

Lowe, Ben, Alpert, Frank (2013) Antecedents and Consequences of Consumer Perception of Product Innovativeness. In: Annual AMS World Marketing Congress, 17th to 19th July 2013, Canterbury, Kent. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:35751)

Lowe, Ben, Alpert, Frank (2015) Forecasting consumer perception of innovativeness. Technovation, 45-46 (No-Dec). pp. 1-14. ISSN 0166-4972. E-ISSN 1879-2383. (doi:10.1016/j.technovation.2015.02.001) (KAR id:47622)

Lowe, Ben, Dwivedi, Yogesh K., d'Alessandro, Steve (2019) Consumers and Technology in a Changing World. European Journal of Marketing, 53 (6). pp. 1038-1050. ISSN 0309-0566. (doi:10.1108/EJM-06-2019-966/full/html) (KAR id:73789)

Lowe, Ben, Fraser, Iain, Souza-Monteiro, Diogo M (2015) A change for the better? Digital health technologies and changing food consumption behaviors. Psychology & Marketing, 32 (5). pp. 585-600. ISSN 0742-6046. E-ISSN 1520-6793. (doi:10.1002/mar.20802) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:47835)

Lowe, Ben and Hasan, Md Rajibul (2018) Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda. In: Dwivedi, Yogesh K. and Rana, Nripendra P. and Slade, Emma L., eds. Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Resaerch Agenda. Advances in Theory and Practice of Emerging Markets . Springer International, pp. 243-254. ISBN 978-3-319-75012-5. E-ISBN 978-3-319-75013-2. (doi:10.1007/978-3-319-75013-2) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:66711)

Lowe, Ben, Johnson, Devon (2017) Diagnostic and Prescriptive Benefits of Consumer Participation in Virtual Communities of Personal Challenge. European Journal of Marketing, 51 (11/12). pp. 1817-1835. ISSN 0309-0566. (doi:10.1108/EJM-05-2016-0271) (KAR id:61875)

Lowe, Ben and Lynch, David and Lowe, Julian (2017) Pricing and Consumers in a Changing World. In: Hinterhuber, Andreas and Liozu, Stephen, eds. Innovation in Pricing: Contemporary Theories and Best Practices. Routledge. ISBN 978-1-138-73827-0. (KAR id:61876)

Lowe, Ben, Lynch, David, Lowe, Julian (2015) Reducing Household Water Consumption: A Social Marketing Approach. Journal of Marketing Management, 31 (3-4). pp. 378-408. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2014.971044) (KAR id:46638)

Lowe, Ben, Souza Monteiro, Diogo M, Fraser, Iain M (2019) When Do Calorie Counters Influence Food Choice? In: 23rd Annual AMS World Marketing Congress, 14-17 July 2020, University of Queensland. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79868)

Lowe, Ben, Souza-Monteiro, Diogo M., Fraser, Iain M (2015) Changing Food Consumption Behaviors. Psychology & Marketing, 32 (5). pp. 481-485. ISSN 0742-6046. (doi:10.1002/mar.20793) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:47834)

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