Items where Subject is "H Social Sciences > HF Commerce > HF5415 Marketing"
Number of items at this level: 87. A
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Babin, Barry J.,
d'Alessandro, Steve,
Winzar, Hume,
Lowe, Ben,
Zikmund, William G.
(2020)
Marketing Research.
Cengage Learning, Australia, 648 pp.
ISBN 978-0-17-043896-4.
(KAR id:81178)
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![[img]](/81178/1.hassmallThumbnailVersion/SAMPLE%20-%20FINAL%20CHAPTER%20-%2001_zikmund_5e.pdf)  Preview |
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Balcombe, Kelvin,
Fraser, Iain M,
Lowe, Ben,
Souza Monteiro, Diogo M
(2015)
Information Customization and Food Choice.
American Journal of Agricultural Economics,
98
(1).
pp. 54-73.
ISSN 0002-9092.
E-ISSN 1467-8276.
(doi:10.1093/ajae/aav033)
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:48058)
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Bian, Xuemei,
Liu, Chang Hong,
Morris, Adam
(2015)
The Effect of Facial Expressions on Product Appeal.
In:
European Marketing Academy Conference.
EMAC 44th Annual Conference.
.
ISBN 978-90-823833-0-0.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:48712)
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Bian, Xuemei,
Wang, Kai-Yu,
Smith, Andrew,
Yannopoulou, Natalia
(2015)
New Psychological Insights into Counterfeit Consumption.
In:
American Marketing Association Summer Educator Conference.
.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:50498)
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C
Chan, Fanny Fong Yee and Lowe, Ben
(2017)
The Effect of Placement Context on Brand Persuasiveness.
In:
Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference.
Developments in Marketing Science: Proceedings of the Academy of Science
.
Springer, Cham, Switzerland.
ISBN 978-3-319-66022-6.
E-ISBN 978-3-319-66023-3.
(doi:10.1007/978-3-319-66023-3_104)
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:61878)
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Dey, Bidit Lal,
Sarma, Meera,
Pandit, Ameet,
Sarpong, David,
Kumari, Sushma,
Punjaisri, Khanyapuss
(2019)
Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia.
Production, Planning and Control,
30
(10-12).
pp. 1019-1031.
ISSN 0953-7287.
E-ISSN 1366-5871.
(doi:10.1080/09537287.2019.1582106)
(KAR id:68550)
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d'Alessandro, Steve,
Lowe, Ben,
Winzar, Hume,
Zikmund, William G.,
Babin, Barry J.
(2017)
Marketing Research.
Cengage Learning, Melbourne, Australia, 656 pp.
ISBN 978-0-17-036982-4.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:58603)
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F
G
H
Hasan, Md Rajibul,
Lowe, Ben,
Petrovici, Dan Alex
(2017)
Pro-poor Innovation Adoption in the BOP Market: Toward and Integrated View.
In: Christiansen, John K. and Goffin, Keith and Hatchuel, Armand, eds.
25th Innovation and Product Development Management Conference.
.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:67067)
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J
K
Krasonikolakis, Ioannis
(2019)
Moral Identity in Retail Markets.
In: 2019 Academy of Marketing Science World Marketing Congress, July 9-12, 2019, Edinburgh, UK.
(In press)
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:75653)
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L
Lowe, Ben and Lynch, David and Lowe, Julian
(2017)
Pricing and Consumers in a Changing World.
In: Hinterhuber, Andreas and Liozu, Stephen, eds.
Innovation in Pricing: Contemporary Theories and Best Practices.
Routledge.
ISBN 978-1-138-73827-0.
(KAR id:61876)
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![[img]](/61876/7.hassmallThumbnailVersion/Chapter%2023%20-%202e%20-%20Final%20-%20Published%20Version.pdf)  Preview |
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Lowe, Ben,
Souza Monteiro, Diogo M,
Fraser, Iain M
(2019)
When Do Calorie Counters Influence Food Choice?
In: 23rd Annual AMS World Marketing Congress, 14-17 July 2020, University of Queensland.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:79868)
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Lowe, Ben,
Souza-Monteiro, Diogo M.,
Fraser, Iain M
(2015)
Changing Food Consumption Behaviors.
Psychology & Marketing,
32
(5).
pp. 481-485.
ISSN 0742-6046.
(doi:10.1002/mar.20793)
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:47834)
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Luo, Maria,
Dey, Bidit,
Yalkin, Cagri,
Sivarajah, Uthayasankar,
Punjaisri, Khanyapuss,
Huang, Yu-An,
Yen, Dorothy
(2018)
Millennial Chinese Consumers' Perceived Destination Brand Value.
Journal of Business Research,
.
ISSN 0148-2963.
(doi:10.1016/j.jbusres.2018.06.015)
(KAR id:68549)
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M
Mills, I.,
Ridley, M.,
Laker, B.,
Chapman, T.
(2017)
The Sales Persons Secret Code: The Belief Systems that Distinguish Winners.
LID Publishing, London, UK, 240 pp.
ISBN 978-1-911498-00-1.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:66282)
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Nizalova, Olena,
Thornsbury, S.,
Nizalov, Denis
(2005)
World Markets for Tart Cherries: Ukraine.
Michigan State University: Department of Agricultural Economics
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:35739)
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O
P
Petrovici, Dan Alex,
Salhi, Said
(2017)
Anti-Smoking Threat Appeals among Adolescents.
In: Making people feel bad: What is the role of negative appeals in marketing, British Academy, British Academy of Management, Queen’s Marry School of Business and Management Workshop, University of London., March 2017, London.
(Unpublished)
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:78307)
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Pillai, Kishore,
Leonidou, Costas,
Bian, Xuemei
(2015)
Homophily in Multicultural Newcomer Networks.
In:
A KU Leuven Publication for EMAC 2015.
.
ISBN 978-90-823833-0-0.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:48713)
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Pillai, Kishore,
Leonidou, Costas,
Bian, Xuemei
(2015)
National Homophily in Multicultural Newcomer Networks.
In: AMS World Marketing Congress, 14 - 18 Jul 2015, Bari, Italy.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:52767)
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Souza Monteiro, Diogo M,
Lowe, Ben,
Fraser, Iain M
(2016)
Changing food choice behaviors using calorie counters.
In: Teyssier, Sabrina and Crosetto, Paolo, eds.
1st Winter Workshop on the Behavioral and Experimental Economics of Food Consumption.
.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:61880)
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This list was generated on Wed Jan 27 22:29:55 2021 GMT.
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