Items where Subject is "H Social Sciences > HF Commerce > HF5415 Marketing"

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Number of items at this level: 66.

B

Balcombe, Kelvin, Fraser, Iain M, Lowe, Ben, Souza Monteiro, Diogo M (2015) Information Customization and Food Choice. American Journal of Agricultural Economics, 98 (1). pp. 54-73. ISSN 0002-9092. E-ISSN 1467-8276. (doi:10.1093/ajae/aav033) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Stuart J., Mattsson, Jan, Hartley, Nicole (2015) Assessing the value of real-life brands in Virtual Worlds. Technological Forecasting & Social Change, 92 . pp. 12-24. ISSN 0040-1625. (doi:10.1016/j.techfore.2014.10.017) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Stuart J., Mattsson, Jan, Sørensen, Flemming (2014) Destination Brand Experience and Visitor Behaviour:Testing a scale in the tourism context. Annals of Tourism Research, 48 (Sept.). pp. 121-139. ISSN 0160-7383. (doi:10.1016/j.annals.2014.06.002) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Stuart J., Pressey, Andrew D. (2014) Caught in the Web? Addictive behavior in cyberspace and the role of goal-orientation. Technological Forecasting and Social Change, 86 (July). pp. 93-109. ISSN 0040-1625. (doi:10.1016/j.techfore.2013.08.024) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei, Haque, S., Smith, A. (2015) Social power, product conspicuousness, and the demand for luxury brand counterfeit products. British Journal of Social Psychology, 54 (1). pp. 37-54. ISSN 0144-6665. (doi:10.1111/bjso.12073) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei, Liu, Chang Hong, Morris, Adam (2015) The Effect of Facial Expressions on Product Appeal. In: European Marketing Academy Conference. EMAC 44th Annual Conference. . ISBN 978-90-823833-0-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei, Wang, K-Y, Smith, A., Yannopoulou, N. (2014) Motivation, Rationalizations and Risks Associated with the Consumption of Counterfeit Luxury Brands. In: 2014 Monaco Symposium on Luxury. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei, Wang, Kai-Yu, Smith, Andrew, Yannopoulou, Natalia (2015) New Psychological Insights into Counterfeit Consumption. In: American Marketing Association Summer Educator Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Chan, Fanny Fong Yee, Lowe, Ben (2017) The Effect of Placement Context on Brand Persuasiveness. In: Back to the Future: Using Marketing Basics to Provide Customer Value. Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. 2017 AMS Annual Conference. . Springer ISBN 978-3-319-66022-6. (doi:10.1007/978-3-319-66023-3_104) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee, Lowe, Ben (2016) Exploring the Prevalence and Execution of Brand Placements in Hong Kong Prime Time Television Programs. In: Association for Education in Journalism and Mass Communication 99th Annual Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee, Lowe, Ben (2018) The Moderating Role of Psychological Trait Reactance in Humorous Product Placements. In: 93rd Western Economics Association Annual Conference. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee, Lowe, Ben (2018) Product placement practices in prime-time television programs in Hong Kong. International Journal of Advertising, 37 (6). pp. 984-1009. ISSN 0265-0487. (doi:10.1080/02650487.2017.1353263)
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Chan, Fanny Fong Yee, Lowe, Ben, Petrovici, Dan Alex (2017) Processing of product placements and brand persuasiveness. Marketing Intelligence and Planning, 23 (3). pp. 311-328. ISSN 0263-4503. (doi:10.1108/MIP-03-2015-0051)
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Chan, Fanny Fong Yee, Lowe, Ben, Petrovici, Dan Alex (2015) Young Adults’ Perceptions of Product Placement in Films: An Exploratory Comparison between the United Kingdom and Hong Kong. Journal of Marketing Communications, . ISSN 1352-7266. E-ISSN 1466-4445. (doi:10.1080/13527266.2015.1061036) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2016) Antecedents of Product Placement Effectiveness Across Cultures. International Marketing Review, 33 (1). pp. 5-24. ISSN 0265-1335. (doi:10.1108/IMR-07-2014-0249)
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Chryssochoidis, George (2019) Consumers’ Judgment Error on Food Healthfulness and Effects of Food Label Helpfulness: A Four-Country Investigation. In: 22nd AMS World Marketing Congress. . (In press) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Chryssochoidis, George, Gounaris, Spiros, Boukis, Achileas (2018) Internal Market Orientation Adoption: Why and how it is important for New Service Development. In: EMAC 2018. .
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Chumnumpan, P., Shi, X. (2019) Understanding New Products’ Market Performance Using Google Trends. Australasian Marketing Journal, . E-ISSN 1441-3582. (doi:10.1016/j.ausmj.2019.01.001) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Dey, Bidit, Sarma, Meera, Pandit, Ameet, Sarpong, David, Kumari, Sushma, Punjaisri, Khanyapuss (2017) Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production, Planning and Control, . ISSN 0953-7287. E-ISSN 1366-5871. (In press) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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d'Alessandro, Steve, Lowe, Ben, Winzar, Hume, Zikmund, William G., Babin, Barry J. (2017) Marketing Research. Cengage Learning, Melbourne, Australia, 656 pp. ISBN 978-0-17-036982-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Foroudi, Pantea, Yu, Qionglei, Gupta, Suraksha, Foroudi, Mohammad M. (2019) Enhancing University Brand Image and Reputation through Customer Value Co-Creation Behaviour. Technological Forecasting & Social Change, 138 . pp. 218-227. ISSN 0040-1625. (doi:10.1016/j.techfore.2018.09.006) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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H

Hasan, Md Rajibul (2016) Consumer Adoption of Pro-Poor Innovations in the Bottom of the Pyramid. Doctor of Philosophy (PhD) thesis, University of Kent.
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Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2016) Antecedents of Adoption of Pro-poor Innovations in the Bottom of Pyramid: An Empirical Comparison of Key Innovation Adoption Models. In: 19th Annual AMS World Marketing Congress. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Consumer Adoption of Innovations in the Bottom-of-the-Pyramid: Empirical Evidence from Two Services in Bangladesh. In: LaRoche, Michel, ed. 2017 Royal Bank International Research Seminar. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2019) Consumer Adoption of Pro-poor Service Innovations in Subsistence Marketplaces. Journal of Business Research, . ISSN 0148-2963. (doi:10.1016/j.jbusres.2018.12.075) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2016) Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. In: Academy of Marketing Annual Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2019) An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces. Journal of Public Policy and Marketing, 38 (1). pp. 61-80. ISSN 0743-9156. (doi:10.1509/jppm.16.226) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Pro-poor Innovation Adoption in the BOP Market: Toward and Integrated View. In: Christiansen, John K. and Goffin, Keith and Hatchuel, Armand, eds. 25th Innovation and Product Development Management Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2018) Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. In: Li, J.T., ed. Academy of International Business 2018 Annual Meeting. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Towards an Integrated Theory of Pro-Poor Innovation Adoption in the BOP. In: Verhoef, Peter C., ed. 46th EMAC Annual Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul, Lowe, Ben, Rahman, Mizen (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research, 20 (2). pp. 147-157. ISSN 1352-2752. (doi:10.1108/QMR-04-2015-0032)
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Hinsley, Amy, Veríssimo, Diogo, Roberts, David L. (2015) Heterogeneity in consumer preferences for orchids in international trade and the potential for the use of market research methods to study demand for wildlife. Biological Conservation, 190 . pp. 80-86. ISSN 0006-3207. (doi:10.1016/j.biocon.2015.05.010)
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Johnson, Devon, Lowe, Ben (2015) Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities. Journal of Interactive Marketing, 29 (1). pp. 1-10. ISSN 1094-9968. E-ISSN 1520-6653. (doi:10.1016/j.intmar.2014.07.002)
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Kaufmann, Hans Ruediger, Petrovici, Dan Alex, Filho, Cid, Ayres, Adriano (2016) Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands. Journal of Business Research, 69 (12). pp. 5735-5747. ISSN 0148-2963. (doi:10.1016/j.jbusres.2016.05.003)
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Kim, Young-Ah, Tzokas, Nikolaos, Chryssochoidis, George (2018) How do relationship characteristics create relationship value? Evidence from high-tech SMEs. In: EMAC 2018. . (doi:Session PS2.09) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Laffey, Des, Lowe, Ben, Gandy, Anthony (2015) Online Retail Financial Services in a Changing World. Service Industries Journal, 35 (10). pp. 499-501. ISSN 0264-2069. (doi:10.1080/02642069.2015.1048432) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Laker, B., Read, N. (2017) Salespeople: A canary in the economic coal mine. The European Financial Review, 9 (2). pp. 88-91. ISSN 1757 - 5680.
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Laker, B., Read, N. (2017) The million-minute sales truth. Dialogue Review, 5 (2). pp. 66-69. ISSN 2053-4361.
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Laker, B., Read, N. (2017) The million-minute sales truth. . Duke Corporate Education Blog.
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Laker, Ben, Edmunds, Claire (2017) Selling in the Vuca vortex. Dialogue Review, 6 (1). pp. 66-67. ISSN 2053-4361.
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Laker, Ben, Hlupic, Vlatka (2018) Selling with purpose: The mindset of high-performing sales people. HR Magazine, 7 (5). ISSN 0964-8380.
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Liu, Yu-Lun, Karimi, Sahar, Yuen, Tsunwai Wesley (2018) Support your country and buy Chinese brands – would Chinese consumers buy it? Journal of Marketing Communications, . ISSN 1352-7266. (doi:10.1080/13527266.2018.1466824) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Lowe, Ben (2015) Should Consumers Request Cost Transparency? Cost Transparency in Consumer Markets. European Journal of Marketing, 49 (11-12). pp. 1992-1998. ISSN 0309-0566. (doi:10.1108/EJM-07-2015-0453)
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Lowe, Ben, Alpert, Frank (2013) Antecedents and Consequences of Consumer Perception of Product Innovativeness. In: Annual AMS World Marketing Congress, 17th to 19th July 2013, Canterbury, Kent. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben, Alpert, Frank (2015) Forecasting consumer perception of innovativeness. Technovation, 45-46 (No-Dec). pp. 1-14. ISSN 0166-4972. (doi:10.1016/j.technovation.2015.02.001)
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Lowe, Ben, Dwivedi, Yogesh K., d'Alessandro, Steve (2019) Consumers and Technology in a Changing World. European Journal of Marketing, 53 (6). ISSN 0309-0566. (In press)
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Lowe, Ben, Fraser, Iain M, Souza Monteiro, Diogo M (2015) A change for the better? Digital health technologies and changing food consumption behaviors. Psychology & Marketing, 32 (5). pp. 585-600. ISSN 0742-6046. (doi:10.1002/mar.20802) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Hasan, Md Rajibul (2018) Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda. In: Dwivedi, Yogesh K. and Rana, Nripendra P. and Slade, Emma L., eds. Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Resaerch Agenda. Advances in Theory and Practice of Emerging Markets . Springer International, pp. 243-254. ISBN 978-3-319-75012-5. E-ISBN 978-3-319-75013-2. (doi:10.1007/978-3-319-75013-2) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben, Johnson, Devon (2017) Diagnostic and Prescriptive Benefits of Consumer Participation in Virtual Communities of Personal Challenge. European Journal of Marketing, 51 (11/12). pp. 1817-1835. ISSN 0309-0566. (doi:10.1108/EJM-05-2016-0271)
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Lowe, Ben and Lynch, David and Lowe, Julian (2017) Pricing and Consumers in a Changing World. In: Hinterhuber, Andreas and Liozu, Stephen, eds. Innovation in Pricing: Contemporary Theories and Best Practices. Routledge. ISBN 978-1-138-73827-0.
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Lowe, Ben, Lynch, David, Lowe, Julian (2015) Reducing Household Water Consumption: A Social Marketing Approach. Journal of Marketing Management, 31 (3-4). pp. 378-408. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2014.971044)
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Lowe, Ben, Souza-Monteiro, Diogo M., Fraser, Iain M (2015) Changing Food Consumption Behaviors. Psychology & Marketing, 32 (5). pp. 481-485. ISSN 0742-6046. (doi:10.1002/mar.20793) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben, Yeow, Pamela, Yee, Fanny (2014) Price promotions and their effect upon reference prices. Journal of Product and Brand Management, 23 (4/5). pp. 349-361. ISSN 1061-0421. (doi:10.1108/JPBM-01-2014-0485)
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Luo, Maria, Dey, Bidit, Yalkin, Cagri, Sivarajah, Uthayasankar, Punjaisri, Khanyapuss, Huang, Yu-An, Yen, Dorothy (2018) Millennial Chinese Consumers' Perceived Destination Brand Value. Journal of Business Research, . ISSN 0148-2963. (doi:10.1016/j.jbusres.2018.06.015)
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Ma, Shaohui, Fildes, Robert, Huang, Tao (2016) Demand forecasting with high dimensional data: The case of SKU retail sales forecasting with intra- and inter-category promotional information. European Journal of Operational Research (ABS 4), 249 (1). pp. 245-257. ISSN 0377-2217. (doi:10.1016/j.ejor.2015.08.029) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Mills, I., Ridley, M., Laker, B., Chapman, T. (2017) The Sales Persons Secret Code: The Belief Systems that Distinguish Winners. LID Publishing, London, UK, 240 pp. ISBN 978-1-911498-00-1. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Mitchell, Vince, Petrovici, Dan Alex, Schlegelmilch, B.B., Szocs, Ilona (2014) The Influence of Parents versus Peers on Generation Y Internet Ethical Attitudes. Electronic Commerce Research and Applications, 14 (2). pp. 95-103. ISSN 1567-4223. E-ISSN 1873-7846. (doi:10.1016/j.elerap.2014.12.003)
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Mwiti, Fredah, Onyas, Winfred Ikiring (2018) Framing Hybrid Exchanges in Subsistence Contexts. International Marketing Review, 35 (4). pp. 601-618. ISSN 0265-1335. E-ISSN 0265-1335. (doi:10.1108/IMR-08-2016-0162)
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Nizalova, Olena, Thornsbury, S., Nizalov, Denis (2005) World Markets for Tart Cherries: Ukraine. Michigan State University: Department of Agricultural Economics (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Petrovici, Dan Alex and Marinova, Svetla T. and Marinov, Marin A. (2017) Perceived advertising intrusiveness and avoidance in emerging economies: The case of China. In: Marinov, Marin A., ed. Research Handbook of Marketing in Emerging Economies. Research Handbooks in Business and Management . Edward Elgar, pp. 125-145. ISBN 978-1-78471-316-4. E-ISBN 978-1-78471-317-1. (doi:10.4337/9781784713171.00014)
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Pillai, Kishore, Leonidou, Costas, Bian, Xuemei (2015) Homophily in Multicultural Newcomer Networks. In: A KU Leuven Publication for EMAC 2015. . ISBN 978-90-823833-0-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Pillai, Kishore, Leonidou, Costas, Bian, Xuemei (2015) National Homophily in Multicultural Newcomer Networks. In: AMS World Marketing Congress, 14 - 18 Jul 2015, Bari, Italy. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Salhi, Riadh (2015) An investigation into the influence that social and physical anti-smoking threat appeals have upon adolescent behavioural responses. Doctor of Philosophy (PhD) thesis, University of Kent,.
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Shi, X., Chumnumpan, P. (2019) Modelling Market Dynamics of Multi-Brand and Multi-Generational Products. European Journal of Operational Research, 279 (1). ISSN 0377-2217. (doi:10.1016/j.ejor.2019.05.030) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Souza Monteiro, Diogo M, Lowe, Ben, Fraser, Iain M (2016) Changing food choice behaviors using calorie counters. In: Teyssier, Sabrina and Crosetto, Paolo, eds. 1st Winter Workshop on the Behavioral and Experimental Economics of Food Consumption. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Z

Zhu, Guowei, Chryssochoidis, George, Zhou, Li (2019) Do Extra Ingredients on the Package Lead to Extra Calorie Estimates? European Journal of Marketing, . ISSN 0309-0566. (In press) (doi:10.1108/EJM-11-2017-0856) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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This list was generated on Wed Jun 26 21:58:48 2019 BST.
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