Items where Subject is "H Social Sciences > HF Commerce > HF5415 Marketing"

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Number of items at this level: 62.

B

Balcombe, Kelvin and Fraser, Iain M and Lowe, Ben and Souza Monteiro, Diogo M (2015) Information Customization and Food Choice. American Journal of Agricultural Economics, 98 (1). pp. 54-73. ISSN 0002-9092. E-ISSN 1467-8276. (doi:https://doi.org/10.1093/ajae/aav033) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Stuart J. and Mattsson, Jan and Hartley, Nicole (2015) Assessing the value of real-life brands in Virtual Worlds. Technological Forecasting & Social Change, 92 . pp. 12-24. ISSN 0040-1625. (doi:https://doi.org/10.1016/j.techfore.2014.10.017) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Stuart J. and Mattsson, Jan and Sørensen, Flemming (2014) Destination Brand Experience and Visitor Behaviour:Testing a scale in the tourism context. Annals of Tourism Research, 48 (Sept.). pp. 121-139. ISSN 0160-7383. (doi:https://doi.org/10.1016/j.annals.2014.06.002) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Stuart J. and Pressey, Andrew D. (2014) Caught in the Web? Addictive behavior in cyberspace and the role of goal-orientation. Technological Forecasting and Social Change, 86 (July). pp. 93-109. ISSN 0040-1625. (doi:https://doi.org/10.1016/j.techfore.2013.08.024) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Haque, S. and Smith, A. (2015) Social power, product conspicuousness, and the demand for luxury brand counterfeit products. British Journal of Social Psychology, 54 (1). pp. 37-54. ISSN 0144-6665. (doi:https://doi.org/10.1111/bjso.12073) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Liu, Chang Hong and Morris, Adam (2015) The Effect of Facial Expressions on Product Appeal. In: European Marketing Academy Conference 2015, Belgium. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Wang, K-Y and Smith, A. and Yannopoulou, N. (2014) Motivation, Rationalizations and Risks Associated with the Consumption of Counterfeit Luxury Brands. In: 2014 Monaco Symposium on Luxury, 9 April-11 April 2014, Monaco. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Wang, Kai-Yu and Smith, Andrew and Yannopoulou, Natalia (2015) New Psychological Insights into Counterfeit Consumption. In: American Marketing Association Summer Educator Conference, August 2015, Chicago. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Chan, Fanny Fong Yee and Lowe, Ben (2017) The Effect of Placement Context on Brand Persuasiveness. In: 2017 Academy of Marketing Science Conference, 24-26 May, 2017, Coronado, USA. (doi:https://doi.org/10.1007/978-3-319-66023-3_104) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Lowe, Ben (2016) Exploring the Prevalence and Execution of Brand Placements in Hong Kong Prime Time Television Programs. In: UNSPECIFIED, 4-7 August, Minneapolis, MN. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Lowe, Ben (2018) The Moderating Role of Psychological Trait Reactance in Humorous Product Placements. In: 93rd Western Economics Association Annual Conference, 26-30 June 2018, Vancouver, British Colombia: Canada. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Lowe, Ben (2017) Product placement practices in prime-time television programs in Hong Kong. International Journal of Advertising, . ISSN 0265-0487. (doi:https://doi.org/10.1080/02650487.2017.1353263) (Full text available)
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Chan, Fanny Fong Yee and Lowe, Ben and Petrovici, Dan Alex (2017) Processing of product placements and brand persuasiveness. Marketing Intelligence and Planning, 23 (3). pp. 311-328. ISSN 0263-4503. (doi:https://doi.org/10.1108/MIP-03-2015-0051) (Full text available)
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Chan, Fanny Fong Yee and Lowe, Ben and Petrovici, Dan Alex (2015) Young Adults’ Perceptions of Product Placement in Films: An Exploratory Comparison between the United Kingdom and Hong Kong. Journal of Marketing Communications, . ISSN 1352-7266. E-ISSN 1466-4445. (doi:https://doi.org/10.1080/13527266.2015.1061036) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Petrovici, Dan Alex and Lowe, Ben (2016) Antecedents of Product Placement Effectiveness Across Cultures. International Marketing Review, 33 (1). pp. 5-24. ISSN 0265-1335. (doi:https://doi.org/10.1108/IMR-07-2014-0249) (Full text available)
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Chryssochoidis, George and Gounaris, Spiros and Boukis, Achileas (2018) Internal Market Orientation Adoption: Why and how it is important for New Service Development. In: EMAC 2018 Conference, May 29 - June 1, Glasgow. (Full text available)
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Dey, Bidit and Sarma, Meera and Pandit, Ameet and Sarpong, David and Kumari, Sushma and Punjaisri, Khanyapuss (2017) Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production, Planning and Control, . ISSN 0953-7287. E-ISSN 1366-5871. (In press) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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d'Alessandro, Steve and Lowe, Ben and Winzar, Hume and Zikmund, William G. and Babin, Barry J. (2017) Marketing Research. Cengage Learning, Melbourne, Australia, 656 pp. ISBN 978-0-17-036982-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Foroudi, Pantea and Yu, Qionglei and Gupta, Suraksha and Foroudi, Mohammad M. (2018) Enhancing University Brand Image and Reputation through Customer Value Co-Creation Behaviour. Technological Forecasting & Social Change, . ISSN 0040-1625. (doi:https://doi.org/10.1016/j.techfore.2018.09.006) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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H

Hasan, Md Rajibul (2016) Consumer Adoption of Pro-Poor Innovations in the Bottom of the Pyramid. Doctor of Philosophy (PhD) thesis, University of Kent. (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2016) Antecedents of Adoption of Pro-poor Innovations in the Bottom of Pyramid: An Empirical Comparison of Key Innovation Adoption Models. In: 19th Annual AMS World Marketing Congress, 19-23 July, Paris, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2017) Consumer Adoption of Innovations in the Bottom-of-the-Pyramid: Empirical Evidence from Two Services in Bangladesh. In: Royal Bank International Research Seminar, 21-23 Sep 2017, Montreal. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2019) Consumer Adoption of Pro-poor Service Innovations in Subsistence Marketplaces. Journal of Business Research, . ISSN 0148-2963. (In press) (doi:https://doi.org/10.1016/j.jbusres.2018.12.075) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2016) Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. In: Academy of Marketing Annual Conference, 4-7 July 2016, Northumbria University, Newcastle, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2018) An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces. Journal of Public Policy and Marketing, . ISSN 0743-9156. (doi:https://doi.org/10.1509/jppm.16.226) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2017) Pro-poor Innovation Adoption in the BOP Market: Toward and Integrated View. In: 25th Innovation and Product Development Management Conference, 10-13 June 2018, Porto, Portugal. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2018) Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. In: Academy of International Business 2018 Annual Meeting, 25-28 June 2018, Minneapolis, USA. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2017) Towards an Integrated Theory of Pro-Poor Innovation Adoption in the BOP. In: 46th EMAC Annual Conference, 23-26 May, Groningen, Holland. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul and Lowe, Ben and Rahman, Mizen (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research, 20 (2). pp. 147-157. ISSN 1352-2752. (doi:https://doi.org/10.1108/QMR-04-2015-0032) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Hinsley, Amy and Veríssimo, Diogo and Roberts, David L. (2015) Heterogeneity in consumer preferences for orchids in international trade and the potential for the use of market research methods to study demand for wildlife. Biological Conservation, 190 . pp. 80-86. ISSN 0006-3207. (doi:https://doi.org/10.1016/j.biocon.2015.05.010) (Full text available)
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Johnson, Devon and Lowe, Ben (2015) Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities. Journal of Interactive Marketing, 29 (1). pp. 1-10. ISSN 1094-9968. E-ISSN 1520-6653. (doi:https://doi.org/10.1016/j.intmar.2014.07.002) (Full text available)
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Kaufmann, Hans Ruediger and Petrovici, Dan Alex and Filho, Cid and Ayres, Adriano (2016) Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands. Journal of Business Research, 69 (12). pp. 5735-5747. ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2016.05.003) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Kim, Young-Ah and Tzokas, Nikolaos and Chryssochoidis, George (2018) How do relationship characteristics create relationship value? Evidence from high-tech SMEs. In: EMAC 2018 Conference, May 29 - June 1, Glasgow. (doi:Session PS2.09) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Laffey, Des and Lowe, Ben and Gandy, Anthony (2015) Online Retail Financial Services in a Changing World. Service Industries Journal, 35 (10). pp. 499-501. ISSN 0264-2069. (doi:https://doi.org/10.1080/02642069.2015.1048432) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Laker, B. and Read, N. (2017) Salespeople: A canary in the economic coal mine. The European Financial Review, 9 (2). pp. 88-91. ISSN 1757 - 5680. (Full text available)
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Laker, B. and Read, N. (2017) The million-minute sales truth. Dialogue Review, 5 (2). pp. 66-69. ISSN 2053-4361. (Full text available)
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Laker, B. and Read, N. (2017) The million-minute sales truth. . Duke Corporate Education Blog. (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Laker, Ben and Edmunds, Claire (2017) Selling in the Vuca vortex. Dialogue Review, 6 (1). pp. 66-67. ISSN 2053-4361. (Full text available)
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Laker, Ben and Hlupic, Vlatka (2018) Selling with purpose: The mindset of high-performing sales people. HR Magazine, 7 (5). ISSN 0964-8380. (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Liu, Yu-Lun and Karimi, Sahar and Yuen, Tsunwai Wesley (2018) ‘Support your country and buy Chinese brands’ – would Chinese consumers buy it? Journal of Marketing Communications, . ISSN 1352-7266. (doi:https://doi.org/10.1080/13527266.2018.1466824) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Lowe, Ben (2015) Should Consumers Request Cost Transparency? Cost Transparency in Consumer Markets. European Journal of Marketing, 49 (11-12). pp. 1992-1998. ISSN 0309-0566. (doi:https://doi.org/10.1108/EJM-07-2015-0453) (Full text available)
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Lowe, Ben and Alpert, Frank (2013) Antecedents and Consequences of Consumer Perception of Product Innovativeness. In: Annual AMS World Marketing Congress, 17th to 19th July 2013, Canterbury, Kent. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Alpert, Frank (2015) Forecasting consumer perception of innovativeness. Technovation, 45-46 (No-Dec). pp. 1-14. ISSN 0166-4972. (doi:https://doi.org/10.1016/j.technovation.2015.02.001) (Full text available)
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Lowe, Ben and Fraser, Iain M and Souza Monteiro, Diogo M (2015) A change for the better? Digital health technologies and changing food consumption behaviors. Psychology & Marketing, 32 (5). pp. 585-600. ISSN 0742-6046. (doi:https://doi.org/10.1002/mar.20802) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Hasan, Md Rajibul (2018) Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda. In: Dwivedi, Yogesh K. and Rana, Nripendra P. and Slade, Emma L., eds. Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Resaerch Agenda. Advances in Theory and Practice of Emerging Markets . Springer International, pp. 243-254. ISBN 978-3-319-75012-5. E-ISBN 978-3-319-75013-2. (doi:https://doi.org/10.1007/978-3-319-75013-2) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Johnson, Devon (2017) Diagnostic and Prescriptive Benefits of Consumer Participation in Virtual Communities of Personal Challenge. European Journal of Marketing, 51 (11/12). pp. 1817-1835. ISSN 0309-0566. (doi:https://doi.org/10.1108/EJM-05-2016-0271) (Full text available)
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Lowe, Ben and Lynch, David and Lowe, Julian (2017) Pricing and Consumers in a Changing World. In: Hinterhuber, Andreas and Liozu, Stephen, eds. Innovation in Pricing: Contemporary Theories and Best Practices. Routledge. ISBN 978-1-138-73827-0. (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Lowe, Ben and Lynch, David and Lowe, Julian (2015) Reducing Household Water Consumption: A Social Marketing Approach. Journal of Marketing Management, 31 (3-4). pp. 378-408. ISSN 0267-257X. E-ISSN 1472-1376. (doi:https://doi.org/10.1080/0267257X.2014.971044) (Full text available)
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Lowe, Ben and Souza-Monteiro, Diogo M. and Fraser, Iain M (2015) Changing Food Consumption Behaviors. Psychology & Marketing, 32 (5). pp. 481-485. ISSN 0742-6046. (doi:https://doi.org/10.1002/mar.20793) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Yeow, Pamela and Yee, Fanny (2014) Price promotions and their effect upon reference prices. Journal of Product and Brand Management, 23 (4/5). pp. 349-361. ISSN 1061-0421. (doi:https://doi.org/10.1108/JPBM-01-2014-0485) (Full text available)
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Luo, Maria and Dey, Bidit and Yalkin, Cagri and Sivarajah, Uthayasankar and Punjaisri, Khanyapuss and Huang, Yu-An and Yen, Dorothy (2018) Millennial Chinese Consumers' Perceived Destination Brand Value. Journal of Business Research, . ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2018.06.015) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Ma, Shaohui and Fildes, Robert and Huang, Tao (2016) Demand forecasting with high dimensional data: The case of SKU retail sales forecasting with intra- and inter-category promotional information. European Journal of Operational Research (ABS 4), 249 (1). pp. 245-257. ISSN 0377-2217. (doi:https://doi.org/10.1016/j.ejor.2015.08.029) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Mills, I. and Ridley, M. and Laker, B. and Chapman, T. (2017) The Sales Persons Secret Code: The Belief Systems that Distinguish Winners. LID Publishing, London, UK, 240 pp. ISBN 978-1-911498-00-1. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Mitchell, Vince and Petrovici, Dan Alex and Schlegelmilch, B.B. and Szocs, Ilona (2014) The Influence of Parents versus Peers on Generation Y Internet Ethical Attitudes. Electronic Commerce Research and Applications, 14 (2). pp. 95-103. ISSN 1567-4223. E-ISSN 1873-7846. (doi:https://doi.org/10.1016/j.elerap.2014.12.003) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Mwiti, Fredah and Onyas, Winfred Ikiring (2018) Framing Hybrid Exchanges in Subsistence Contexts. International Marketing Review, 35 (4). pp. 601-618. ISSN 0265-1335. E-ISSN 0265-1335. (doi:https://doi.org/10.1108/IMR-08-2016-0162) (Full text available)
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Nizalova, Olena and Thornsbury, S. and Nizalov, Denis (2005) World Markets for Tart Cherries: Ukraine. Michigan State University: Department of Agricultural Economics (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Petrovici, Dan Alex and Marinova, Svetla T. and Marinov, Marin A. (2017) Perceived advertising intrusiveness and avoidance in emerging economies: The case of China. In: Marinov, Marin A., ed. Research Handbook of Marketing in Emerging Economies. Edward Elgar, pp. 125-145. ISBN 978-1-78471-316-4. (doi:https://doi.org/10.4337/9781784713171) (Full text available)
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Pillai, Kishore and Leonidou, Costas and Bian, Xuemei (2015) Homophily in Multicultural Newcomer Networks. In: European Marketing Academy Conference, 25/05/2015 to 30/05/2015, Belgium. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Pillai, Kishore and Leonidou, Costas and Bian, Xuemei (2015) National Homophily in Multicultural Newcomer Networks. In: AMS World Marketing Congress, 14 - 18 Jul 2015, Bari, Italy. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Salhi, Riadh (2015) An investigation into the influence that social and physical anti-smoking threat appeals have upon adolescent behavioural responses. Doctor of Philosophy (PhD) thesis, University of Kent,. (Full text available)
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Souza Monteiro, Diogo M and Lowe, Ben and Fraser, Iain M (2016) Changing food choice behaviors using calorie counters. In: 1st Winter Workshop on the Behavioral and Experimental Economics of Food Consumption, 25-27 January, 2017, Autrans, France. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Zhu, Guowei and Chryssochoidis, George and Zhou, Li (2019) Do Extra Ingredients on the Package Lead to Extra Calorie Estimates? European Journal of Marketing, . ISSN 0309-0566. (In press) (doi:https://doi.org/10.1108/EJM-11-2017-0856) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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This list was generated on Wed Jan 16 00:01:25 2019 GMT.