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An Update of the Vox Populi Approach to Academic Journal Rankings: 2011 in Review

Richard, James E., Fam, Kim-Shyan, Plimmer, Geoff, Gerschewski, Stephan (2012) An Update of the Vox Populi Approach to Academic Journal Rankings: 2011 in Review. Asian Journal of Business Research, 2 (1). 12 -29. ISSN 1178-8933. (doi:10.14707/ajbr.120002) (KAR id:79204)


The ranking of academic journals continues to be a contentious issue in the tertiary education environment. Academics dependency on journal ranking for tenure and promotion, based on perceived quality and prestige of journals, ensures debate over what constitutes a ‘good’ journal publication. This study utilises the vox populi MAG score established in previous research in order to continue the assessment of journal ranking and impact in the field of marketing. The current findings are consistent with the previous 2009 study; the top six journals remain the same, there is little variation within the top 30 journal rankings, although regional differences are apparent. The ranking results from a broad range of academics continue to provide a comprehensive measure of journal impact from the perspective of academics.

Item Type: Article
DOI/Identification number: 10.14707/ajbr.120002
Uncontrolled keywords: Journal ranking, impact factor, vox populi, marketing, ranking criteria
Subjects: H Social Sciences > HF Commerce > HF5351 Business
H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Stephan Gerschewski
Date Deposited: 07 Dec 2019 04:45 UTC
Last Modified: 16 Nov 2021 10:26 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

Gerschewski, Stephan.

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