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Things change, things stay the same: MrBeast and Novel Philanthropy

Hogg, Eddy, Miller, Vincent (2024) Things change, things stay the same: MrBeast and Novel Philanthropy. Journal of Philanthropy, 29 (2). Article Number e1857. ISSN 3064-7878. (doi:10.1002/nvsm.1857) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:111337)

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https://doi.org/10.1002/nvsm.1857

Abstract

There is a tendency in the study of philanthropy to see each new innovation or movement as transformative and distinct from what has come before. Before MrBeast there was philanthrocapitalism and before long there will be another shiny new toy for those of us who research or practice philanthropy to study. Happily, Rhodri Davies' analysis of MrBeast's philanthropy avoids falling into the trap of seeing novelty at every turn. Instead, he presents a nuanced and measured analysis of the criticisms of MrBeast and of his philanthropic endeavours, weighing up where the mud sticks and where it does not. This response explores the relative novelty of MrBeast's approach to philanthropy and of the criticisms that have been levied at it.

Item Type: Article
DOI/Identification number: 10.1002/nvsm.1857
Uncontrolled keywords: Philanthropy; Streaming Media; Social Media
Subjects: H Social Sciences
H Social Sciences > HF Commerce > HF5415 Marketing
H Social Sciences > HM Sociology
Institutional Unit: Schools > School of Social Sciences
Schools > School of Social Sciences > Criminology, Philanthropy, Social Policy, Social Work, Sociology
Former Institutional Unit:
There are no former institutional units.
Funders: University of Kent (https://ror.org/00xkeyj56)
Depositing User: Vince Miller
Date Deposited: 23 Sep 2025 15:59 UTC
Last Modified: 08 Oct 2025 11:20 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/111337 (The current URI for this page, for reference purposes)

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