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Destination Brand Experience and Visitor Behaviour:Testing a scale in the tourism context

Barnes, Stuart J., Mattsson, Jan, Sørensen, Flemming (2014) Destination Brand Experience and Visitor Behaviour:Testing a scale in the tourism context. Annals of Tourism Research, 48 (Sept.). pp. 121-139. ISSN 0160-7383. (doi:10.1016/j.annals.2014.06.002) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1016/j.annals.2014.06.002

Abstract

Destination branding has developed considerably as a topic area in the last decade with numerous conceptualizations focusing on different aspects of the brand. However, a unified view has not yet emerged. This paper examines destination branding via a new conceptualization, destination brand experience (DBE), which provides a more holistic and unified view of the destination brand. It examines the direct and mediated role of DBE components in determining revisit intentions and word-of-mouth recommendations. The findings suggest that DBE is an important determinant of all study outcomes, but that there is a strong mediating role of satisfaction and distinct variation in significant DBE components, with sensory DBE playing a leading role. The paper concludes with implications for research and practice.

Item Type: Article
DOI/Identification number: 10.1016/j.annals.2014.06.002
Subjects: H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Stuart Barnes
Date Deposited: 26 Sep 2014 08:02 UTC
Last Modified: 29 May 2019 13:08 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/43145 (The current URI for this page, for reference purposes)
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