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The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-luxury and Luxury Branded Products

Karangi, Sheena Wanjiku, Lowe, Ben (2019) The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-luxury and Luxury Branded Products. In: 10th EMAC Regional Conference, 25-27 September 2020, St Petersburg, Russia. (doi:http://www.emac2019regional.org/r/default.asp?iId=IHMIJE) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79870)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://www.emac2019regional.org/r/default.asp?iId=...
Item Type: Conference or workshop item (Paper)
DOI/Identification number: http://www.emac2019regional.org/r/default.asp?iId=IHMIJE
Uncontrolled keywords: Sensory marketing, touch, luxury, haptics
Subjects: H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Benjamin Lowe
Date Deposited: 29 Jan 2020 11:58 UTC
Last Modified: 30 Jan 2020 10:08 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/79870 (The current URI for this page, for reference purposes)
Lowe, Ben: https://orcid.org/0000-0002-5041-600X
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