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Anti-Smoking Threat Appeals among Adolescents

Petrovici, Dan Alex, Salhi, Said (2017) Anti-Smoking Threat Appeals among Adolescents. In: Making people feel bad: What is the role of negative appeals in marketing, British Academy, British Academy of Management, Queen’s Marry School of Business and Management Workshop, University of London., March 2017, London. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)

Abstract

This paper expands our knowledge of how social and physical threat appeals influence adolescent attitudes towards smoking and intentions to either quit or not engage into smoking. This research describes how mechanisms of coping response classification can regulate and estimate responses to physical and social threat appeals. Perceived threat of smoking makes attitudes to smoking more negative only for social threats, while perceived efficacy reduces both attitudes and intentions in the case of both threats. The studies show that both physical and social threats may work in different groups.

Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Dan Petrovici
Date Deposited: 06 Nov 2019 16:29 UTC
Last Modified: 08 Feb 2020 04:11 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/78307 (The current URI for this page, for reference purposes)
Petrovici, Dan Alex: https://orcid.org/0000-0002-2688-5439
Salhi, Said: https://orcid.org/0000-0002-3384-5240
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