Skip to main content
Kent Academic Repository

Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia

Dey, Bidit Lal, Sarma, Meera, Pandit, Ameet, Sarpong, David, Kumari, Sushma, Punjaisri, Khanyapuss (2019) Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production, Planning and Control, 30 (10-12). pp. 1019-1031. ISSN 0953-7287. E-ISSN 1366-5871. (doi:10.1080/09537287.2019.1582106) (KAR id:68550)

PDF Author's Accepted Manuscript
Language: English
Download this file
(PDF/913kB)
[thumbnail of Final draft PPC paper on knowledge management.pdf]
Preview
Request a format suitable for use with assistive technology e.g. a screenreader
XML Word Processing Document (DOCX) Author's Accepted Manuscript
Language: English

Restricted to Repository staff only
Contact us about this Publication
[thumbnail of Final draft PPC paper on knowledge management.docx]
Official URL:
http://dx.doi.org/10.1080/09537287.2019.1582106

Abstract

Social media supports the creative economy through its involvement in the adoption and appropriation of new innovation and accelerates economic growth. The current paper expands on this notion by identifying and analysing the interaction between social media-based communities and small and medium enterprises (SMEs), as it examines how social media contributes to the knowledge co-creation and supports the adoption, use and appropriation of smartphones in South Asian countries, which are inhabited by approximately 1.6 billion people. The findings obtained through virtual ethnography (VE) provide insights into the dynamics and kinetics of knowledge co-creation and how that benefits large multinationals, small local businesses and consumers in developing societies. As such, we advance the knowledge management scholarship by presenting a holistic model of co-creation of knowledge involving multiple stakeholders.

Item Type: Article
DOI/Identification number: 10.1080/09537287.2019.1582106
Uncontrolled keywords: Co-creation, social media, knowledge management, appropriation
Subjects: H Social Sciences > HF Commerce > HF5351 Business
H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Khanyapuss Punjaisri
Date Deposited: 13 Aug 2018 16:35 UTC
Last Modified: 04 Mar 2024 20:01 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/68550 (The current URI for this page, for reference purposes)

University of Kent Author Information

Punjaisri, Khanyapuss.

Creator's ORCID: https://orcid.org/0000-0003-0129-2554
CReDIT Contributor Roles:
  • Depositors only (login required):

Total unique views for this document in KAR since July 2020. For more details click on the image.