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The Moderating Role of Psychological Trait Reactance in Humorous Product Placements

Chan, Fanny Fong Yee, Lowe, Ben (2018) The Moderating Role of Psychological Trait Reactance in Humorous Product Placements. In: 93rd Western Economics Association Annual Conference. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://www.weai.org/AC2018
Item Type: Conference or workshop item (Other)
Uncontrolled keywords: Humor, product placement, brand placement
Subjects: H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 25 Jun 2018 09:28 UTC
Last Modified: 29 May 2019 20:39 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/67409 (The current URI for this page, for reference purposes)
Lowe, Ben: https://orcid.org/0000-0002-5041-600X
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