Chan, Fanny Fong Yee, Lowe, Ben (2018) The Moderating Role of Psychological Trait Reactance in Humorous Product Placements. In: 93rd Western Economics Association Annual Conference. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67409)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication) | |
Official URL: http://www.weai.org/AC2018 |
Item Type: | Conference or workshop item (Other) |
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Uncontrolled keywords: | Humor, product placement, brand placement |
Subjects: | H Social Sciences > HF Commerce > HF5415 Marketing |
Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
Depositing User: | Benjamin Lowe |
Date Deposited: | 25 Jun 2018 09:28 UTC |
Last Modified: | 06 Oct 2021 15:17 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/67409 (The current URI for this page, for reference purposes) |
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