Skip to main content

Antecedents and Consequences of Consumer Perception of Product Innovativeness

Lowe, Ben, Alpert, Frank (2013) Antecedents and Consequences of Consumer Perception of Product Innovativeness. In: Annual AMS World Marketing Congress, 17th to 19th July 2013, Canterbury, Kent. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 29 Oct 2013 14:47 UTC
Last Modified: 30 Jan 2020 04:05 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/35751 (The current URI for this page, for reference purposes)
Lowe, Ben: https://orcid.org/0000-0002-5041-600X
  • Depositors only (login required):