Antecedents and Consequences of Consumer Perception of Product Innovativeness

Lowe, Ben, Alpert, Frank (2013) Antecedents and Consequences of Consumer Perception of Product Innovativeness. In: Annual AMS World Marketing Congress, 17th to 19th July 2013, Canterbury, Kent. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:35751)

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Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences > HF Commerce > HF5415 Marketing
Divisions:	Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Benjamin Lowe
Date Deposited:	29 Oct 2013 14:47 UTC
Last Modified:	06 Oct 2021 15:17 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/35751 (The current URI for this page, for reference purposes)

University of Kent Author Information

Lowe, Ben.

Creator's ORCID:	https://orcid.org/0000-0002-5041-600X
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