Chan, Fanny Fong Yee, Lowe, Ben (2018) The Moderating Role of Psychological Trait Reactance in Humorous Product Placements. In: 93rd Western Economics Association Annual Conference. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67409)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication) | |
| Official URL: http://www.weai.org/AC2018 |
| Item Type: | Conference or workshop item (Other) |
|---|---|
| Uncontrolled keywords: | Humor, product placement, brand placement |
| Subjects: | H Social Sciences > HF Commerce > HF5415 Marketing |
| Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
| Depositing User: | Benjamin Lowe |
| Date Deposited: | 25 Jun 2018 09:28 UTC |
| Last Modified: | 06 Oct 2021 15:17 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/67409 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Lowe, Ben.
| Creator's ORCID: |
 https://orcid.org/0000-0002-5041-600X
|
|---|---|
| CReDIT Contributor Roles: |
- Export to:
- RefWorks
- EPrints3 XML
- BibTeX
- CSV
- Depositors only (login required):
Download Statistics
Download Statistics
