Chan, Fanny Fong Yee, Lowe, Ben (2018) The Moderating Role of Psychological Trait Reactance in Humorous Product Placements. In: 93rd Western Economics Association Annual Conference. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67409)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://www.weai.org/AC2018 |
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| Item Type: | Conference or workshop item (Other) |
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| Uncontrolled keywords: | Humor, product placement, brand placement |
| Subjects: | H Social Sciences > HF Commerce > HF5415 Marketing |
| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
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| Depositing User: | Ben Lowe |
| Date Deposited: | 25 Jun 2018 09:28 UTC |
| Last Modified: | 20 May 2025 12:09 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/67409 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Lowe, Ben.
| Creator's ORCID: |
 https://orcid.org/0000-0002-5041-600X
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