Petrovici, Dan Alex and Marinova, Svetla T. and Marinov, Marin A. (2017) Perceived advertising intrusiveness and avoidance in emerging economies: The case of China. In: Marinov, Marin A., ed. Research Handbook of Marketing in Emerging Economies. Research Handbooks in Business and Management . Edward Elgar, pp. 125-145. ISBN 978-1-78471-316-4. E-ISBN 978-1-78471-317-1. (doi:10.4337/9781784713171.00014) (KAR id:70479)
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Official URL: https://doi.org/10.4337/9781784713171.00014 |
Item Type: | Book section |
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DOI/Identification number: | 10.4337/9781784713171.00014 |
Subjects: |
H Social Sciences H Social Sciences > HF Commerce > HF5415 Marketing |
Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
Depositing User: | Dan Petrovici |
Date Deposited: | 14 Jan 2019 15:25 UTC |
Last Modified: | 09 Dec 2022 04:51 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/70479 (The current URI for this page, for reference purposes) |
Petrovici, Dan Alex: |
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