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Perceived advertising intrusiveness and avoidance in emerging economies: The case of China

Petrovici, Dan Alex and Marinova, Svetla T. and Marinov, Marin A. (2017) Perceived advertising intrusiveness and avoidance in emerging economies: The case of China. In: Marinov, Marin A., ed. Research Handbook of Marketing in Emerging Economies. Research Handbooks in Business and Management . Edward Elgar, pp. 125-145. ISBN 978-1-78471-316-4. E-ISBN 978-1-78471-317-1. (doi:10.4337/9781784713171.00014) (KAR id:70479)

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Official URL
https://doi.org/10.4337/9781784713171.00014
Item Type: Book section
DOI/Identification number: 10.4337/9781784713171.00014
Subjects: H Social Sciences
H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Dan Petrovici
Date Deposited: 14 Jan 2019 15:25 UTC
Last Modified: 06 Feb 2020 04:18 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/70479 (The current URI for this page, for reference purposes)
Petrovici, Dan Alex: https://orcid.org/0000-0002-2688-5439
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