Pro-poor Innovation Adoption in the BOP Market: Toward and Integrated View

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2017) Pro-poor Innovation Adoption in the BOP Market: Toward and Integrated View. In: Christiansen, John K. and Goffin, Keith and Hatchuel, Armand, eds. 25th Innovation and Product Development Management Conference. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://www.eiasm.org/frontoffice/event_announcemen...
Item Type: Conference or workshop item (Other)
Uncontrolled keywords: Bop, subsistence marketplaces, consumer behaviour, poverty technology, pro-poor innovation
Subjects: H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 17 May 2018 09:20 UTC
Last Modified: 23 May 2018 11:50 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/67067 (The current URI for this page, for reference purposes)
Lowe, Ben: https://orcid.org/0000-0002-5041-600X
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