Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2018) Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. In: Li, J.T., ed. Academy of International Business 2018 Annual Meeting. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Official URL
https://aib.msu.edu/events/2018/
Item Type: Conference or workshop item (Other)
Uncontrolled keywords: BOP, technology, pro-poor innovation, subsistence marketplaces, consumers
Subjects: H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 17 May 2018 09:25 UTC
Last Modified: 23 May 2018 11:10 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/67068 (The current URI for this page, for reference purposes)
Lowe, Ben: https://orcid.org/0000-0002-5041-600X
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