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The Influence of Parents versus Peers on Generation Y Internet Ethical Attitudes

Mitchell, Vince, Petrovici, Dan Alex, Schlegelmilch, B.B., Szocs, Ilona (2014) The Influence of Parents versus Peers on Generation Y Internet Ethical Attitudes. Electronic Commerce Research and Applications, 14 (2). pp. 95-103. ISSN 1567-4223. E-ISSN 1873-7846. (doi:10.1016/j.elerap.2014.12.003) (KAR id:56721)

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We examine the role of parental style vs peer influence on Generation Y’s attitudes towards online unethical activities using a survey of a matched parent-child sample. Results suggest that a protective parental style has the greatest impact on Generation Y’s online ethical attitudes, while a strict discipline style has no significant influence. Peers are more influential, but not as influential as when there is agreement between parents and their children on a specific activity. Methodologically, the research highlights the necessity to measure family dyads and assess whether or not parents and their children’s perceptions are the same.

Item Type: Article
DOI/Identification number: 10.1016/j.elerap.2014.12.003
Uncontrolled keywords: family dyads; online ethics; survey; regression; Austria
Subjects: H Social Sciences > HF Commerce > HF5415 Marketing
H Social Sciences > HF Commerce > HF5548.32 E-commerce
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Dan Petrovici
Date Deposited: 02 Aug 2016 15:51 UTC
Last Modified: 17 Aug 2022 11:00 UTC
Resource URI: (The current URI for this page, for reference purposes)

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