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Information Customization and Food Choice

Balcombe, Kelvin, Fraser, Iain M, Lowe, Ben, Souza Monteiro, Diogo M (2015) Information Customization and Food Choice. American Journal of Agricultural Economics, 98 (1). pp. 54-73. ISSN 0002-9092. E-ISSN 1467-8276. (doi:10.1093/ajae/aav033) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://ajae.oxfordjournals.org/content/98/1/54

Abstract

In this article we employ a hypothetical discrete choice experiment (DCE) to examine how much consumers are willing to pay to use technology to customize their food shopping. We conjecture that customized information provision can aid in the composition of a healthier shop. Our results reveal that consumers are prepared to pay relatively more for individual specific information as opposed to generic nutritional information that is typically provided on food labels. In arriving at these results we have examined various model specifications including those that make use of ex-post de-briefing questions on attribute non-attendance and attribute ranking information and those that consider the time taken to complete the survey. Our main results are robust to the various model specifications we examine.

Item Type: Article
DOI/Identification number: 10.1093/ajae/aav033
Uncontrolled keywords: Discrete Choice Experiment, Food Labels, Information Customization
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HF Commerce > HF5415 Marketing
S Agriculture > S Agriculture (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Faculties > Social Sciences > Kent Business School > Agri-Environment Economics
Faculties > Social Sciences > School of Economics
Depositing User: Ben Lowe
Date Deposited: 27 Apr 2015 12:21 UTC
Last Modified: 01 Aug 2019 10:38 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/48058 (The current URI for this page, for reference purposes)
Fraser, Iain M: https://orcid.org/0000-0002-4689-6020
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