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Travelling for Umrah: destination attributes, destination image, and post-travel intentions

Gannon, Martin Joseph, Baxter, Ian, Collinson, Elaine, Curran, Ross, Farrington, Thomas, Glasgow, Steven, Godsman, Elliot, Gori, Keith, Jack, Gordon, Lochrie, Sean, and others. (2017) Travelling for Umrah: destination attributes, destination image, and post-travel intentions. Service Industries Journal, 37 (7-8). pp. 448-465. ISSN 0264-2069. (doi:10.1080/02642069.2017.1333601) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:85804)

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This paper examines the links between cosmopolitanism, self-identity, and a desire for social interaction on perceived destination image and behavioural intentions. A model was tested using a sample of 538 Iranian visitors to Mecca for the purpose of Umrah. The result from the structural model suggests that destination attributes influence perceived destination image. Further, such tourists are likely to revisit or recommend Islamic destinations if their experience matches their perceived image of the destination. This implies that, while the religious characteristics of the destination remain important, destination managers cannot disregard the tangential, non-religious attributes of a destination which are crucial in order to satisfy more conventional tourist desires. As such, this study suggests that those managing religious travel destinations should endeavour to foster a welcoming image, where experience, interaction, and tolerance are at the forefront of the destination’s offering.

Item Type: Article
DOI/Identification number: 10.1080/02642069.2017.1333601
Uncontrolled keywords: cosmopolitalism, behavioural intention, self-identity, social interaction, perceived destination image
Subjects: H Social Sciences > HA Statistics > HA33 Management Science
H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Rodrigo Perez Vega
Date Deposited: 02 Feb 2021 13:13 UTC
Last Modified: 04 Mar 2024 17:28 UTC
Resource URI: (The current URI for this page, for reference purposes)

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