Ounvorawong, Nuttakon, Breitsohl, Jan, Lowe, Ben (2019) Brand Victims on Social Media – How Consumers Cope with being Bullied about their Brands. In: 14th Global Brand Conference, Berlin, Germany. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79871)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://gbc2019.berlin/ |
|
| Item Type: | Conference or workshop item (Paper) |
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| Uncontrolled keywords: | Brand bullying, victim, social media |
| Subjects: | H Social Sciences > HF Commerce > HF5415 Marketing |
| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
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| Depositing User: | Ben Lowe |
| Date Deposited: | 29 Jan 2020 12:03 UTC |
| Last Modified: | 20 May 2025 12:10 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/79871 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Breitsohl, Jan.
| Creator's ORCID: |
 https://orcid.org/0000-0002-3337-5533
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|---|---|
| CReDIT Contributor Roles: |
Lowe, Ben.
| Creator's ORCID: |
https://orcid.org/0000-0002-5041-600X
|
|---|---|
| CReDIT Contributor Roles: |
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