Brand Victims on Social Media – How Consumers Cope with being Bullied about their Brands

Ounvorawong, Nuttakon, Breitsohl, Jan, Lowe, Ben (2019) Brand Victims on Social Media – How Consumers Cope with being Bullied about their Brands. In: 14th Global Brand Conference, Berlin, Germany. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79871)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL: http://gbc2019.berlin/

Item Type:	Conference or workshop item (Paper)
Uncontrolled keywords:	Brand bullying, victim, social media
Subjects:	H Social Sciences > HF Commerce > HF5415 Marketing
Divisions:	Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Benjamin Lowe
Date Deposited:	29 Jan 2020 12:03 UTC
Last Modified:	06 Oct 2021 15:17 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/79871 (The current URI for this page, for reference purposes)

University of Kent Author Information

Breitsohl, Jan.

Creator's ORCID:	https://orcid.org/0000-0002-3337-5533
CReDIT Contributor Roles:

Lowe, Ben.

Creator's ORCID:	https://orcid.org/0000-0002-5041-600X
CReDIT Contributor Roles:

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