Skip to main content

Consumers’ Judgment Error on Food Healthfulness and Effects of Food Label Helpfulness: A Four-Country Investigation

Chryssochoidis, George (2019) Consumers’ Judgment Error on Food Healthfulness and Effects of Food Label Helpfulness: A Four-Country Investigation. In: 22nd AMS World Marketing Congress. . (In press) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

MS Office Open XML (OOXML) - Author's Accepted Manuscript
Restricted to Repository staff only
Contact us about this Publication Download (29kB)
[img]
PDF - Author's Accepted Manuscript
Restricted to Repository staff only
Contact us about this Publication Download (507kB)
[img]
Official URL
https://www.ams-web.org/event/AMSWMC22

Abstract

Research has still not looked in detail into the type, the magnitude, and the distribution, of consumer judgment error, even though the literature has reported persistently occurring biases. This work extends current knowledge by clarifying the nature and pattern of persistent error. Next, this work adds by developing and testing a system helpfulness’ based framework. Last, this work adds by assessing the importance of relevant elements to identify the best base for intervention and via simulation, delineates the extent of potential error reduction. Importantly, this work does so across four countries with distinct food cultures.

Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: George Chryssochoidis
Date Deposited: 02 Apr 2019 09:07 UTC
Last Modified: 17 Jun 2019 08:01 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/73321 (The current URI for this page, for reference purposes)
Chryssochoidis, George: https://orcid.org/0000-0001-9868-7119
  • Depositors only (login required):

Downloads

Downloads per month over past year