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Brand Victims on Social Media – How Consumers Cope with being Bullied about their Brands

Ounvorawong, Nuttakon, Breitsohl, Jan, Lowe, Ben (2019) Brand Victims on Social Media – How Consumers Cope with being Bullied about their Brands. In: 14th Global Brand Conference, Berlin, Germany. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79871)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://gbc2019.berlin/
Item Type: Conference or workshop item (Paper)
Uncontrolled keywords: Brand bullying, victim, social media
Subjects: H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Benjamin Lowe
Date Deposited: 29 Jan 2020 12:03 UTC
Last Modified: 30 Jan 2020 10:15 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/79871 (The current URI for this page, for reference purposes)
Breitsohl, Jan: https://orcid.org/0000-0002-3337-5533
Lowe, Ben: https://orcid.org/0000-0002-5041-600X
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