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Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia

Dey, Bidit Lal, Sarma, Meera, Pandit, Ameet, Sarpong, David, Kumari, Sushma, Punjaisri, Khanyapuss (2019) Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production, Planning and Control, 30 (10-12). pp. 1019-1031. ISSN 0953-7287. E-ISSN 1366-5871. (doi:10.1080/09537287.2019.1582106) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

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Official URL
http://dx.doi.org/10.1080/09537287.2019.1582106

Abstract

Social media supports the creative economy through its involvement in the adoption and appropriation of new innovation and accelerates economic growth. The current paper expands on this notion by identifying and analysing the interaction between social media-based communities and small and medium enterprises (SMEs), as it examines how social media contributes to the knowledge co-creation and supports the adoption, use and appropriation of smartphones in South Asian countries, which are inhabited by approximately 1.6 billion people. The findings obtained through virtual ethnography (VE) provide insights into the dynamics and kinetics of knowledge co-creation and how that benefits large multinationals, small local businesses and consumers in developing societies. As such, we advance the knowledge management scholarship by presenting a holistic model of co-creation of knowledge involving multiple stakeholders.

Item Type: Article
DOI/Identification number: 10.1080/09537287.2019.1582106
Uncontrolled keywords: Co-creation, social media, knowledge management, appropriation
Subjects: H Social Sciences > HF Commerce > HF5351 Business
H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Khanyapuss Punjaisri
Date Deposited: 13 Aug 2018 16:35 UTC
Last Modified: 23 Aug 2019 10:24 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/68550 (The current URI for this page, for reference purposes)
Punjaisri, Khanyapuss: https://orcid.org/0000-0003-0129-2554
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