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Consumer Adoption of Innovations in the Bottom-of-the-Pyramid: Empirical Evidence from Two Services in Bangladesh

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Consumer Adoption of Innovations in the Bottom-of-the-Pyramid: Empirical Evidence from Two Services in Bangladesh. In: LaRoche, Michel, ed. 2017 Royal Bank International Research Seminar. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61877)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)

Abstract

Specifically, this research contributes by providing the first empirical comparison of key theoretical consumer innovation adoption models in the BOP context. The research provides interesting practical and theoretical insights about consumer innovation adoption in the BOP cultural context but further testing within the context is needed to establish confidence in these findings.

Item Type: Conference or workshop item (Paper)
Uncontrolled keywords: Bottom-of-the-pyramid (BOP), innovation adoption, pro-poor innovations, services, mediation
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Benjamin Lowe
Date Deposited: 29 May 2017 23:18 UTC
Last Modified: 05 Nov 2024 10:56 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/61877 (The current URI for this page, for reference purposes)

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