The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-luxury and Luxury Branded Products

Karangi, Sheena Wanjiku, Lowe, Ben (2019) The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-luxury and Luxury Branded Products. In: 10th EMAC Regional Conference, 25-27 September 2020, St Petersburg, Russia. (doi:http://www.emac2019regional.org/r/default.asp?iId=IHMIJE) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79870)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Official URL: http://www.emac2019regional.org/r/default.asp?iId=...

Item Type:	Conference or workshop item (Paper)
DOI/Identification number:	http://www.emac2019regional.org/r/default.asp?iId=IHMIJE
Uncontrolled keywords:	Sensory marketing, touch, luxury, haptics
Subjects:	H Social Sciences > HF Commerce > HF5415 Marketing
Institutional Unit:	Schools > Kent Business School
Former Institutional Unit:	Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Ben Lowe
Date Deposited:	29 Jan 2020 11:58 UTC
Last Modified:	20 May 2025 12:10 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/79870 (The current URI for this page, for reference purposes)

University of Kent Author Information

Karangi, Sheena Wanjiku.

Creator's ORCID:
CReDIT Contributor Roles:

Lowe, Ben.

Creator's ORCID:	https://orcid.org/0000-0002-5041-600X
CReDIT Contributor Roles:

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