Karangi, Sheena Wanjiku, Lowe, Ben (2019) The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-luxury and Luxury Branded Products. In: 10th EMAC Regional Conference, 25-27 September 2020, St Petersburg, Russia. (doi:http://www.emac2019regional.org/r/default.asp?iId=IHMIJE) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79870)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication) | |
Official URL: http://www.emac2019regional.org/r/default.asp?iId=... |
Item Type: | Conference or workshop item (Paper) |
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DOI/Identification number: | http://www.emac2019regional.org/r/default.asp?iId=IHMIJE |
Uncontrolled keywords: | Sensory marketing, touch, luxury, haptics |
Subjects: | H Social Sciences > HF Commerce > HF5415 Marketing |
Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
Depositing User: | Benjamin Lowe |
Date Deposited: | 29 Jan 2020 11:58 UTC |
Last Modified: | 06 Oct 2021 15:17 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/79870 (The current URI for this page, for reference purposes) |
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