Lowe, Ben, Laffey, Des, Luo, Yong (Eddie) (2025) Advertising and generative AI: How can advertisers leverage new AI tools? Introducing a special issue on generative AI in advertising. Journal of Advertising Research, 65 (2). pp. 146-149. ISSN 0091-3367. E-ISSN 1557-7805. (doi:10.1080/00218499.2025.2494973) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:109720)
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Author's Accepted Manuscript
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| Official URL: https://doi.org/10.1080/00218499.2025.2494973 |
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Abstract
This is an introduction to accompnay a special issue on generative AI and advertising
| Item Type: | Article |
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| DOI/Identification number: | 10.1080/00218499.2025.2494973 |
| Uncontrolled keywords: | advertising; AI; generative AI |
| Subjects: | H Social Sciences > HF Commerce > HF5415 Marketing |
| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
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| Funders: | University of Kent (https://ror.org/00xkeyj56) |
| Depositing User: | Ben Lowe |
| Date Deposited: | 22 Apr 2025 10:01 UTC |
| Last Modified: | 22 Jul 2025 09:22 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/109720 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Lowe, Ben.
| Creator's ORCID: |
 https://orcid.org/0000-0002-5041-600X
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| CReDIT Contributor Roles: |
Laffey, Des.
| Creator's ORCID: |
https://orcid.org/0000-0001-5502-0250
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| CReDIT Contributor Roles: |
Luo, Yong (Eddie).
| Creator's ORCID: |
https://orcid.org/0000-0003-0988-7800
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| CReDIT Contributor Roles: |
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