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A change for the better? Digital health technologies and changing food consumption behaviors

Lowe, Ben, Fraser, Iain M, Souza Monteiro, Diogo M (2015) A change for the better? Digital health technologies and changing food consumption behaviors. Psychology & Marketing, 32 (5). pp. 585-600. ISSN 0742-6046. (doi:10.1002/mar.20802) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1002/mar.20802

Abstract

Much of the existing literature in the area of food and consumer behavior concerns consumer evaluation of individual products. However, obesity and other food related health conditions typically occur as a result of poor diets and lifestyle, rather than poor individual product choices. As consumers, we generally have an imperfect understanding of our diet and lifestyle and use heuristics to process complex diet and lifestyle information. Increasingly, as ubiquitous computing applications in the area of food and consumption proliferate a number of questions arise about how consumers are using these technologies to assist them in processing their diet and lifestyle information. This article addresses this juncture by integrating streams of research in food consumption, information processing and technology adoption to better understand consumer interaction with Digital Health Technologies to assist in information processing. As this represents a relatively new stream of research in an area of growing importance the article develops a conceptual framework about consumer interaction with Digital Health Technologies and identifies a number of pertinent questions for future research to examine.

Item Type: Article
DOI/Identification number: 10.1002/mar.20802
Uncontrolled keywords: Food, consumption, technology, Digital Health Technologies
Subjects: H Social Sciences
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 22 Apr 2015 13:26 UTC
Last Modified: 01 Aug 2019 10:38 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/47835 (The current URI for this page, for reference purposes)
Fraser, Iain M: https://orcid.org/0000-0002-4689-6020
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