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Social power, product conspicuousness, and the demand for luxury brand counterfeit products

Bian, Xuemei, Haque, S., Smith, A. (2015) Social power, product conspicuousness, and the demand for luxury brand counterfeit products. British Journal of Social Psychology, 54 (1). pp. 37-54. ISSN 0144-6665. (doi:10.1111/bjso.12073) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:40789)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1111/bjso.12073

Abstract

The aim of this article is two-fold: 1) to achieve a better understanding of the psychological determinants of the demand for luxury brand counterfeit products (LBCP) through exploring the effects of social power; 2) to extend power literature by identifying boundary conditions of the relationship between social power and compensatory consumption identified by Rucker and Galinsky (2008, 2009). Findings from three experiments demonstrate that social power holds key insights into understanding consumers’ purchase propensity for LBCP; product conspicuousness moderates the effects of social power on purchase propensity for status products; these moderation effects are only observed when the status products are LBCP but not genuine products. This article, therefore, contributes to the literature regarding the demand for counterfeits as well as the social power and compensatory consumption literature.

Item Type: Article
DOI/Identification number: 10.1111/bjso.12073
Additional information: Online Version of Record published before inclusion in an issue
Uncontrolled keywords: social power, luxury brand counterfeit products, conspicuous product of a brand, luxury brand genuine products, status products, purchase propensity.
Subjects: H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Xuemei Bian
Date Deposited: 15 Apr 2014 13:51 UTC
Last Modified: 29 May 2019 12:30 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/40789 (The current URI for this page, for reference purposes)
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