Foroudi, Pantea, Yu, Qionglei, Gupta, Suraksha, Foroudi, Mohammad M. (2019) Enhancing University Brand Image and Reputation through Customer Value Co-Creation Behaviour. Technological Forecasting & Social Change, 138 . pp. 218-227. ISSN 0040-1625. (doi:10.1016/j.techfore.2018.09.006) (KAR id:69564)
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Official URL https://doi.org/10.1016/j.techfore.2018.09.006 |
Abstract
This study examines the causality between university website, customer value co-creation
from a London-based university and using partial least squares structural equation modelling,
behaviour. The research findings confirm the positive impact from website features on
applications and features have different impacts on the dimensions of customer value cocreation
the pivotal role of students’ value co-creation behaviour in creating and sustaining university
institutions, by investigating and investing in their website design they can enhance students’
upon the findings, this paper offers managerial implementations for decision-makers, brand
website and its outcomes, especially relating to corporate image and reputation.
Item Type: | Article |
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DOI/Identification number: | 10.1016/j.techfore.2018.09.006 |
Uncontrolled keywords: | website; customer value co-creation behaviour; university brand image; university reputation; PLS-SEM |
Subjects: | H Social Sciences > HF Commerce > HF5415 Marketing |
Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
Depositing User: | Qionglei Yu |
Date Deposited: | 15 Oct 2018 09:07 UTC |
Last Modified: | 16 Feb 2021 13:58 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/69564 (The current URI for this page, for reference purposes) |
Yu, Qionglei: | ![]() |
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