Lowe, Ben, Fraser, Iain, Souza-Monteiro, Diogo M (2015) A change for the better? Digital health technologies and changing food consumption behaviors. Psychology & Marketing, 32 (5). pp. 585-600. ISSN 0742-6046. E-ISSN 1520-6793. (doi:10.1002/mar.20802) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:47835)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
Official URL: http://dx.doi.org/10.1002/mar.20802 |
Abstract
Much of the existing literature in the area of food and consumer behavior concerns consumer evaluation of individual products. However, obesity and other food related health conditions typically occur as a result of poor diets and lifestyle, rather than poor individual product choices. As consumers, we generally have an imperfect understanding of our diet and lifestyle and use heuristics to process complex diet and lifestyle information. Increasingly, as ubiquitous computing applications in the area of food and consumption proliferate a number of questions arise about how consumers are using these technologies to assist them in processing their diet and lifestyle information. This article addresses this juncture by integrating streams of research in food consumption, information processing and technology adoption to better understand consumer interaction with Digital Health Technologies to assist in information processing. As this represents a relatively new stream of research in an area of growing importance the article develops a conceptual framework about consumer interaction with Digital Health Technologies and identifies a number of pertinent questions for future research to examine.
Item Type: | Article |
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DOI/Identification number: | 10.1002/mar.20802 |
Uncontrolled keywords: | Food, consumption, technology, Digital Health Technologies |
Subjects: | H Social Sciences > HF Commerce > HF5415 Marketing |
Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
Depositing User: | Benjamin Lowe |
Date Deposited: | 22 Apr 2015 13:26 UTC |
Last Modified: | 05 Nov 2024 10:31 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/47835 (The current URI for this page, for reference purposes) |
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