Liu, Yu-Lun (2020) Providing more or less detailed information in job advertisements—does it matter? International Journal of Selection and Assessment, 28 (2). pp. 186-199. ISSN 0965-075X. E-ISSN 1468-2389. (doi:10.1111/ijsa.12281) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:99636)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication) | |
Official URL: https://dx.doi.org/10.1111/ijsa.12281 |
Abstract
Job advertising is a common and useful recruitment marketing method that is available to a wide range of candidates and offers a practical way to widen the applicant pool. Frequently, retail advertisements only briefly introduce job requirements, but others provide more detailed information. Existing message studies, however, are inconclusive about the effectiveness of message specificity. A scenario-based experiment that included 164 participants revealed that the type of decision maker (maximizer or satisficer) moderates the specificity effects in recruitment messages. After receiving a detailed job message, more satisficers stop their search process, but only maximizers perceive the company as more attractive and increase intentions toward the advertised job. A follow-up qualitative study involving 30 participants provided further insights. © 2020 John Wiley & Sons Ltd.
Item Type: | Article |
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DOI/Identification number: | 10.1111/ijsa.12281 |
Uncontrolled keywords: | Decision-making style; job advertisement; maximizer; message specificity; satisficer |
Subjects: | H Social Sciences > HF Commerce > HF5415 Marketing |
Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
Depositing User: | Yu-Lun Liu |
Date Deposited: | 23 Jan 2023 08:57 UTC |
Last Modified: | 25 Jan 2023 12:55 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/99636 (The current URI for this page, for reference purposes) |
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