Skip to main content

National Homophily in Multicultural Newcomer Networks

Pillai, Kishore, Leonidou, Costas, Bian, Xuemei (2015) National Homophily in Multicultural Newcomer Networks. In: AMS World Marketing Congress, 14 - 18 Jul 2015, Bari, Italy. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:52767)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)

Abstract

Understanding the relational and network dynamics among newcomer networks is important to devising appropriate strategies that will maximize the productivity of the incoming workforce. Nevertheless, there are limited empirical contributions on newcomer networks with a handful of studies examining newcomer networks in international environments. In this study, we focus on national homophily and examine whether identity salience, academic self-efficacy, individualism and ethnocentricm are associated with the occurrence of national homophily in such newcomers networks. Using a multicultural student sample drawn from newly formed networks, we show that identity salience and academic self-efficacy are associated with national homophily in a positive and negative way respectively. In addition, individualism was not found to be related to homophily, while contrary to our hypothesis, ethnocentrism was found to be negatively linked to homophily. Through its examination of the effect of attitudinal variables on homophily, this study contributes to the broader literature on newcomer networks and provides implications for managers and future researchers.

Item Type: Conference or workshop item (Paper)
Uncontrolled keywords: homophily,identity salience, self-efficacy, individualism and ethnocentricm
Subjects: H Social Sciences > HF Commerce > HF5415 Marketing
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Xuemei Bian
Date Deposited: 07 Dec 2015 09:56 UTC
Last Modified: 29 May 2019 16:37 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/52767 (The current URI for this page, for reference purposes)
  • Depositors only (login required):