Items where Author, Editor or other role is "Lowe, Benjamin"

2023

Sun, Hongjie, Luo, Yong (Eddie), Liu, Feifei, Lowe, Ben (2023) The Advertisement Puts Me Down, But I Like It: Examining an Emerging Type Of Audience-Targeted Negative Advertisement. Journal of Advertising Research, 63 (2). pp. 160-171. ISSN 0091-3367. E-ISSN 1557-7805. (doi:10.2501/JAR-2023-010) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:100453)

Tang, Xiaofei, Luo, Yong (Eddie), Zhou, Pan, Lowe, Ben (2023) Regulating sharing platforms in lateral exchange markets: The role of power and trust. European Journal of Marketing, 57 (4). pp. 1014-1036. ISSN 0309-0566. (doi:10.1108/EJM-06-2021-0432) (KAR id:99909)

2022

Christofi, Michael, Manika, Danae, Hadjielias, Elias, Kvasova, Olga, Petrovici, Dan, Lowe, Ben (2022) Editorial: Psychological perspectives on consumer obesity. European Journal of Marketing, 56 (11). pp. 2829-2832. ISSN 0309-0566. (doi:10.1108/EJM-11-2022-981) (KAR id:99424)

de Souza Monteiro, Diogo M, Lowe, Ben, Fraser, Iain M (2022) When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment. European Journal of Marketing, 56 (11). pp. 2928-2958. ISSN 0309-0566. (doi:10.1108/EJM-06-2021-0420) (KAR id:95543)

Ounvorawong, Nuttakon, Breitsohl, Jan, Lowe, Ben, Laffey, Des (2022) Outcomes of Cyber-victimization and Bystander Reactions in Online Brand Communities. International Journal of Electronic Commerce, 26 (2). pp. 200-221. ISSN 1086-4415. E-ISSN 1557-9301. (doi:10.1080/10864415.2022.2050582) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:92684)

2021

Karangi, Sheena Wanjiku, Lowe, Ben (2021) Haptics and brands: The effect of touch on product evaluation of branded products. Journal of Consumer Behaviour, 20 (6). pp. 1480-1496. ISSN 1472-0817. (doi:10.1002/cb.1959) (KAR id:88050)

Ounvorawong, Nuttakon (2021) 'Brand victimisation': when consumers are bullied by fellow brand followers in online brand communities. Doctor of Philosophy (PhD) thesis, University of Kent,. (doi:10.22024/UniKent/01.02.89068) (KAR id:89068)

Bertrandias, Laurent, Lowe, Ben, Sadik-Rozsnyai, Orsolya, Carricano, Manu (2021) Delegating Decision-making to Autonomous Products: A Value Model Emphasizing the Role of Well-Being. Technological Forecasting and Social Change, 169 (August). Article Number 120846. ISSN 0040-1625. (doi:10.1016/j.techfore.2021.120846) (KAR id:87753)

+1 more...

Chan, Fanny Fong Yee, Lowe, Ben (2021) Placing products in humorous scenes: Its impact on brand perceptions. European Journal of Marketing, 55 (3). pp. 649-670. ISSN 0309-0566. (doi:10.1108/EJM-10-2018-0701) (KAR id:87754)

2020

Hasan, Rajibul, Lowe, Ben, Petrovici, Dan (2020) Consumer Adoption of Pro-poor Service Innovations in Subsistence Marketplaces. Journal of Business Research, 121 . pp. 461-475. ISSN 0148-2963. (doi:10.1016/j.jbusres.2018.12.075) (KAR id:70576)

Babin, Barry J., d'Alessandro, Steve, Winzar, Hume, Lowe, Ben, Zikmund, William G. (2020) Marketing Research. Cengage Learning, Australia, 648 pp. ISBN 978-0-17-043896-4. (KAR id:81178)

2019

Hasan, Md Rajibul, Jha, Ashish Kumar, Lowe, Ben (2019) Consumers’ Review Text Characteristics in Ride sharing Platforms and the Role of Personality Traits. In: 23rd Annual AMS World Marketing Congress, 14-17 July 2020, University of Queensland. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79869)

Lowe, Ben, Souza Monteiro, Diogo M, Fraser, Iain M (2019) When Do Calorie Counters Influence Food Choice? In: 23rd Annual AMS World Marketing Congress, 14-17 July 2020, University of Queensland. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79868)

Lowe, Ben, Dwivedi, Yogesh K., d'Alessandro, Steve (2019) Consumers and Technology in a Changing World. European Journal of Marketing, 53 (6). pp. 1038-1050. ISSN 0309-0566. (doi:10.1108/EJM-06-2019-966/full/html) (KAR id:73789)

Karangi, Sheena Wanjiku, Lowe, Ben (2019) The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-luxury and Luxury Branded Products. In: 10th EMAC Regional Conference, 25-27 September 2020, St Petersburg, Russia. (doi:http://www.emac2019regional.org/r/default.asp?iId=IHMIJE) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79870)

Ounvorawong, Nuttakon, Breitsohl, Jan, Lowe, Ben (2019) Brand Victims on Social Media – How Consumers Cope with being Bullied about their Brands. In: 14th Global Brand Conference, Berlin, Germany. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79871)

Hasan, Rajibul, Lowe, Ben, Petrovici, Dan (2019) An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces. Journal of Public Policy and Marketing, 38 (1). pp. 61-80. ISSN 0743-9156. E-ISSN 1547-7207. (doi:10.1177/0743915618813348) (KAR id:66734)

2018

Lowe, Ben and Hasan, Md Rajibul and Jose, Saju Vallaria (2018) A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces. In: Singh, Ramendra, ed. Bottom of Pyramid Marketing: Shaping and Developing BOP Markets. Marketing in Emerging Markets . Emerald. ISBN 978-1-78714-556-6. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:66712)

Lowe, Ben and Hasan, Md Rajibul (2018) Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda. In: Dwivedi, Yogesh K. and Rana, Nripendra P. and Slade, Emma L., eds. Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Resaerch Agenda. Advances in Theory and Practice of Emerging Markets . Springer International, pp. 243-254. ISBN 978-3-319-75012-5. E-ISBN 978-3-319-75013-2. (doi:10.1007/978-3-319-75013-2) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:66711)

Chan, Fanny Fong Yee, Lowe, Ben (2018) Product placement practices in prime-time television programs in Hong Kong. International Journal of Advertising, 37 (6). pp. 984-1009. ISSN 0265-0487. (doi:10.1080/02650487.2017.1353263) (KAR id:62225)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2018) Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. In: Li, J.T., ed. Academy of International Business 2018 Annual Meeting. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67068)

Lowe, Ben and Sullivan-Mort, Gillian and Hasan, Md Rajibul (2018) Connecting with Consumers in Subsistence Marketplaces: An Abstract. In: Rossi, Patricia and Krey, Nina, eds. Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Developments in Marketing ScienceL Proceedings of the Academy of Science . Springer, pp. 29-30. ISBN 978-3-030-02567-0. E-ISBN 978-3-030-02568-7. (doi:10.1007/978-3-030-02568-7_10) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67065)

Chan, Fanny Fong Yee, Lowe, Ben (2018) The Moderating Role of Psychological Trait Reactance in Humorous Product Placements. In: 93rd Western Economics Association Annual Conference. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67409)

2017

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Pro-poor Innovation Adoption in the BOP Market: Toward and Integrated View. In: Christiansen, John K. and Goffin, Keith and Hatchuel, Armand, eds. 25th Innovation and Product Development Management Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67067)

Chan, Fanny Fong Yee and Lowe, Ben (2017) The Effect of Placement Context on Brand Persuasiveness. In: Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Science . Springer, Cham, Switzerland. ISBN 978-3-319-66022-6. E-ISBN 978-3-319-66023-3. (doi:10.1007/978-3-319-66023-3_104) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61878)

Lowe, Ben, Johnson, Devon (2017) Diagnostic and Prescriptive Benefits of Consumer Participation in Virtual Communities of Personal Challenge. European Journal of Marketing, 51 (11/12). pp. 1817-1835. ISSN 0309-0566. (doi:10.1108/EJM-05-2016-0271) (KAR id:61875)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Towards an Integrated Theory of Pro-Poor Innovation Adoption in the BOP. In: Verhoef, Peter C., ed. 46th EMAC Annual Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61879)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Consumer Adoption of Innovations in the Bottom-of-the-Pyramid: Empirical Evidence from Two Services in Bangladesh. In: LaRoche, Michel, ed. 2017 Royal Bank International Research Seminar. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61877)

Hasan, Md Rajibul, Lowe, Ben, Rahman, Mizen (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research, 20 (2). pp. 147-157. ISSN 1352-2752. (doi:10.1108/QMR-04-2015-0032) (KAR id:52422)

Karangi, Sheena Wanjiku (2017) An Investigation of the Relationship Between Product Haptic Accessibility and Consumer Response: A Brand Perpsective. Doctor of Philosophy (PhD) thesis, University of Kent,. (doi:10.22024/UniKent/01.02.63687) (KAR id:63687)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Antecedents of Adoption of Pro-poor Innovations in the Bottom of Pyramid: An Empirical Comparison of Key Innovation Adoption Models. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Marketing at the Confluence between Entertainment and Analytics. Proceedings of the 2016 Academy of Marketing Science World Marketing Congress. . Springer ISBN 978-3-319-47330-7. (doi:10.1007/978-3-319-47331-4_214) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57012)

Lowe, Ben and Lynch, David and Lowe, Julian (2017) Pricing and Consumers in a Changing World. In: Hinterhuber, Andreas and Liozu, Stephen, eds. Innovation in Pricing: Contemporary Theories and Best Practices. Routledge. ISBN 978-1-138-73827-0. (KAR id:61876)

Hasan, Rajib, Lowe, Ben, Petrovici, Dan Alex (2017) An Integrated Model of Pro-Poor Innovation Adoption Within the Bottom of the Pyramid: An Abstract. In: Rossi, Patricia and Krey, Nina, eds. Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science World Marketing Congress. . p. 171. Springer ISBN 978-3-319-68749-0. (doi:10.1007/978-3-319-68750-6_53) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:78538)

d'Alessandro, Steve, Lowe, Ben, Winzar, Hume, Zikmund, William G., Babin, Barry J. (2017) Marketing Research. Cengage Learning, Melbourne, Australia, 656 pp. ISBN 978-0-17-036982-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58603)

Chan, Fanny Fong Yee, Lowe, Ben, Petrovici, Dan Alex (2017) Processing of product placements and brand persuasiveness. Marketing Intelligence and Planning, 23 (3). pp. 311-328. ISSN 0263-4503. (doi:10.1108/MIP-03-2015-0051) (KAR id:52521)

2016

Souza Monteiro, Diogo M, Lowe, Ben, Fraser, Iain M (2016) Changing food choice behaviors using calorie counters. In: Teyssier, Sabrina and Crosetto, Paolo, eds. 1st Winter Workshop on the Behavioral and Experimental Economics of Food Consumption. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61880)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2016) Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. In: Academy of Marketing Annual Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57013)

Chan, Fanny Fong Yee, Lowe, Ben (2016) Exploring the Prevalence and Execution of Brand Placements in Hong Kong Prime Time Television Programs. In: Association for Education in Journalism and Mass Communication 99th Annual Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57011)

Hasan, Md Rajibul (2016) Consumer Adoption of Pro-Poor Innovations in the Bottom of the Pyramid. Doctor of Philosophy (PhD) thesis, University of Kent. (KAR id:54347)

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2016) Antecedents of Product Placement Effectiveness Across Cultures. International Marketing Review, 33 (1). pp. 5-24. ISSN 0265-1335. (doi:10.1108/IMR-07-2014-0249) (KAR id:48059)

2015

Lowe, Ben (2015) Should Consumers Request Cost Transparency? Cost Transparency in Consumer Markets. European Journal of Marketing, 49 (11-12). pp. 1992-1998. ISSN 0309-0566. (doi:10.1108/EJM-07-2015-0453) (KAR id:50010)

Balcombe, Kelvin, Fraser, Iain M, Lowe, Ben, Souza Monteiro, Diogo M (2015) Information Customization and Food Choice. American Journal of Agricultural Economics, 98 (1). pp. 54-73. ISSN 0002-9092. E-ISSN 1467-8276. (doi:10.1093/ajae/aav033) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:48058)

Lowe, Ben, Souza-Monteiro, Diogo M., Fraser, Iain M (2015) Changing Food Consumption Behaviors. Psychology & Marketing, 32 (5). pp. 481-485. ISSN 0742-6046. (doi:10.1002/mar.20793) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:47834)

Lowe, Ben, Fraser, Iain, Souza-Monteiro, Diogo M (2015) A change for the better? Digital health technologies and changing food consumption behaviors. Psychology & Marketing, 32 (5). pp. 585-600. ISSN 0742-6046. E-ISSN 1520-6793. (doi:10.1002/mar.20802) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:47835)

Lowe, Ben, Alpert, Frank (2015) Forecasting consumer perception of innovativeness. Technovation, 45-46 (No-Dec). pp. 1-14. ISSN 0166-4972. E-ISSN 1879-2383. (doi:10.1016/j.technovation.2015.02.001) (KAR id:47622)

Johnson, Devon, Lowe, Ben (2015) Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities. Journal of Interactive Marketing, 29 (1). pp. 1-10. ISSN 1094-9968. E-ISSN 1520-6653. (doi:10.1016/j.intmar.2014.07.002) (KAR id:46637)

Laffey, Des, Lowe, Ben, Gandy, Anthony (2015) Online Retail Financial Services in a Changing World. Service Industries Journal, 35 (10). pp. 499-501. ISSN 0264-2069. (doi:10.1080/02642069.2015.1048432) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:48709)

Lowe, Ben, Lynch, David, Lowe, Julian (2015) Reducing Household Water Consumption: A Social Marketing Approach. Journal of Marketing Management, 31 (3-4). pp. 378-408. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2014.971044) (KAR id:46638)

Chan, Fanny Fong Yee, Lowe, Ben, Petrovici, Dan Alex (2015) Young Adults’ Perceptions of Product Placement in Films: An Exploratory Comparison between the United Kingdom and Hong Kong. Journal of Marketing Communications, . ISSN 1352-7266. E-ISSN 1466-4445. (doi:10.1080/13527266.2015.1061036) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:48714)

2014

Lowe, Ben, Lynch, David, Lowe, Julian (2014) The role and application of social marketing in managing water consumption: a case study. International Journal of Nonprofit and Voluntary Sector Marketing, 19 (1). pp. 14-26. ISSN 1465-4520. (doi:10.1002/nvsm.1484) (KAR id:38439)

Zikmund, William G., Ward, Steven, Winzar, Hume, Lowe, Ben, Babin, Barry J. (2014) Marketing Research: 3rd Asia Pacific Edition. Cengage Learning, Melbourne, 618 pp. ISBN 978-0-17-023602-7. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:35568)

Lowe, Ben, Yeow, Pamela, Yee, Fanny (2014) Price promotions and their effect upon reference prices. Journal of Product and Brand Management, 23 (4/5). pp. 349-361. ISSN 1061-0421. (doi:10.1108/JPBM-01-2014-0485) (KAR id:46628)

2013

Lowe, Ben, d'Alessandro, S., Winzar, H., Laffey, Des, Collier, William J. (2013) The Use of Web 2.0 Technologies in Marketing Classes: Key Drivers of Student Acceptance. Journal of Consumer Behaviour, 12 (5). pp. 412-422. ISSN 1472-0817. (doi:10.1002/cb.1444) (KAR id:35575)

Lowe, Ben, Souza Monteiro, Diogo M, Fraser, Iain M (2013) Nutritional Labelling Information: Utilisation of New Technologies. Journal of Marketing Management, 29 (11-12). pp. 1337-1366. ISSN 0267-257X. (doi:10.1080/0267257X.2013.798673) (KAR id:38456)

Souza Monteiro, Diogo M, Lowe, Ben, Fraser, Iain M (2013) Do conusmers value mobile technologies to assess nutritional information in retail environments? In: American Marketing Association, Marketing and Public Policy Conference, 30 May - 1 June 2013, Washington DC, USA. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:40795)

Lowe, Ben, Alpert, Frank (2013) Antecedents and Consequences of Consumer Perception of Product Innovativeness. In: Annual AMS World Marketing Congress, 17th to 19th July 2013, Canterbury, Kent. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:35751)

Fraser, Iain M, Balcombe, Kelvin, Lowe, Ben, Souza Monteiro, Diogo M (2013) Attribute Non-Attendance and Attribute Importance Ranking Responses with Discrete Choice Experiments. In: 137th European Association of Agricultural Economists (EAAE) Seminar, Escola Superior Agricultura de Barcelona (ESAB), Politechnic University of Catalonia, Castelldefels, Barcelona: Spain.. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:35576)

Souza Monteiro, Diogo M, Lowe, Ben, Fraser, Iain M (2013) Consumer Willingness-to-Pay for Technology to Provide Nutritional Information in Retail environments. In: AMA Marketing and Public Policy Conference, 30th May to 1st June 2013, Washington DC. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:35832)

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2013) Cultural Differences in the Perception of Product Placement in Films. In: European Academy of Marketing 42nd Conference, 4th - 7th June 2013, University in Istanbul. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:35835)

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2013) The Role of Depth of Processing and Need for Cognition on Product Placement Effectiveness. In: Academy of Marketing Annual Conference, 8th to 11th July 2013, University of South Wales. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:35577)

2012

Lowe, Ben and Lowe, Julian and Lynch, David (2012) Behavioral Aspects of Pricing. In: Hinterhuber, Andreas and Liozu, Stephan, eds. Innovation in Pricing: Contemporary Theories and Best Practices. Routledge. ISBN 978-0-415-52164-2. (KAR id:46700)

Lowe, Ben, Lowe, Julian, Lynch, David (2012) Demarketing the Consumption of Household Water: Key Drivers and Implications for Social Marketing. In: ISM-Open Conference, 9th May 2012, Milton Keynes, UK. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32807)

Lowe, Ben, Souza Monteiro, Diogo M, Fraser, Iain M (2012) Nutritional Information Labeling and New Technologies: An Exploration of Consumer Preferences. In: European Academy of Marketing 41st Conference, 22nd May 2012, ISCTE Business School, Lisbon. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32806)

Lowe, Ben, Barnes, Bradley R. (2012) Consumer perceptions of monetary and non-monetary introductory promotions for new products. Journal of Marketing Management, 28 (5-6). pp. 621-651. ISSN 0267-257X. (doi:10.1080/0267257X.2011.560889) (KAR id:28272)

Lowe, Ben, Barnes, Bradley R., Rugimbana, Robert (2012) Discounting in International Markets and the Face Value Effect: A Double-Edged Sword? Psychology & Marketing, 29 (3). pp. 144-156. ISSN 0742-6046. (doi:10.1002/mar.20511) (KAR id:28292)

Thwaites, Des, Lowe, Ben, Monkhouse, Lien L., Barnes, Bradley R. (2012) The Impact of Negative Publicity on Celebrity Ad Endorsements. Psychology & Marketing, 29 (9). pp. 663-673. ISSN 0742-6046. (doi:10.1002/mar.20552) (KAR id:23560)

Lowe, Ben and Lowe, Jason A. and Lynch, David and Laffey, Des (2012) Non-price Drivers of Household Water Consumption. In: Hulbert, B. and Harrigan, P. and Harris, L., eds. Marketing : catching the technology wave : Academy of Marketing Conference. University of Southampton, Southampton, England. ISBN 978-0-85432-947-2. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32808)

Lowe, Ben, Lowe, Julian, Lynch, David (2012) Reducing Water Consumption: An Application and Extension of the Theory of Planned Behaviour. In: European Academy of Marketing 41st Conference, 22nd May 2012, ISCTE Business School, Lisbon. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32805)

2011

Lowe, Ben, Laffey, Des (2011) Is Twitter for the Birds? Using Twitter to Enhance Student Learning in a Marketing Course. Journal of Marketing Education, 33 (2). pp. 183-192. ISSN 0273-4753. (doi:10.1177/0273475311410851) (KAR id:28329)

Laffey, Des, Lowe, Ben, Gandy, Anthony (2011) Social Media: Past, Present and Future. A Review of the Literature. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:28295)

Lowe, Ben, Laffey, Des, d'Alessandro, D, Winzar, H. (2011) Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:28293)

Johnson, Devon, Lowe, Ben (2011) Understanding Consumer Active Participation in Healthcare Virtual Communities. In: Summer Marketing Educators Conference, San Francisco. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:28296)

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2011) Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications. In: Avanca International Conference Cinema - Art, Technology and Communication, Avanca, Portugal. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:28294)

Ihua, Ugwushi Bellema (2011) An investigation into factor influencing the use of supermarket loyalty card data amongst small agri-food companies. Doctor of Philosophy (PhD) thesis, University of Kent. (doi:10.22024/UniKent/01.02.94434) (KAR id:94434)

2010

Prugsamatz, Sunita, Lowe, Ben, Alpert, Frank (2010) Modelling Consumer Entertainment Choice: Key Attributes and Differences by Segment. Journal of Consumer Behaviour, 9 (5). pp. 381-392. ISSN 1472-0817. (doi:10.1002/cb.325) (KAR id:24406)

Lowe, Ben, Lowe, Julian, Lynch, David (2010) A Case Study and Some Propositions about Marketing in a Fast Growth SME: Is Entrepreneurial Marketing Different? Journal of Strategic Management Education, 6 (4). ISSN 1649-3877. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:27892)

Lowe, Ben (2010) Consumer Perceptions of Extra-free Product Promotions and Discounts: The Moderating Role of Perceived Risk. Journal of Product and Brand Management, 19 (7). pp. 496-503. (KAR id:26151)

Zikmund, William G., Ward, Steven, Lowe, Ben, Winzar, Hume, Babin, Barry J. (2010) Marketing Research: 2nd Asia Pacific Edition. Cengage Learning, Australia, 570 pp. ISBN 978-0-17-018334-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:2925)

Lowe, Ben, Alpert, Frank (2010) Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology & Marketing, 27 (9). pp. 846-873. ISSN 0742-6046. (doi:10.1002/mar.20361) (KAR id:31042)

Lowe, Ben, Alpert, Frank (2010) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. Journal of Product and Brand Management, 19 (7). pp. 504-511. ISSN 1061-0421. (doi:10.1108/10610421011086928) (KAR id:23559)

Sey, Aba, Lowe, Ben, Poole, Nigel (2010) The Use of Intellectual Property Protection by Micro, Small, and Medium Scale Enterprises: A Case Study of Ghana. Enterprise Development and Microfinance, 21 (1). pp. 67-83. (doi:10.3362/1755-1986.2010.006) (KAR id:23558)

2009

Lowe, Ben, Barnes, Bradley R. (2009) Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products. In: Academy of Marketing Annual Conference, 7th - 9th July 2009, Leeds Metropolitan University. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23557)

Lowe, Ben, Barnes, Bradley R. (2009) Discounting and the Face Value Effect. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23542)

Lowe, Ben, Lowe, Julian (2009) Marketing Education and the Missing P: Evidence from Australia. Journal of Strategic Management Education, 5 (2). pp. 111-122. ISSN 1649-3877. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:24402)

Barnes, Bradley R., O'Reilley, D., Lowe, Ben (2009) Moving Towards Equilibrium in Industrial Markets: An Analysis of Dyadic Paired Relationships. Journal of Strategic Management Education, 5 (3-4). pp. 151-166. ISSN 1649-3877. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:24404)

Lowe, Ben (2009) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23556)

Souza Monteiro, Diogo M, Lowe, Ben, Fraser, Iain M (2009) Willingness to Pay for Nutritional Information in Shopping Baskets. In: AAEA & ACCI Joint Annual Meeting, 26-28 July, Milwaukee, WI. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:25254)

2007

Lowe, Ben, Winzar, Hume, Ward, Steven (2007) Essentials of SPSS for Windows Versions 14 and 15: A Business Approach. Cengage Learning, Australia, 158 pp. ISBN 978-0-17-013465-1. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:2926)

Zikmund, William G., Ward, Steven, Lowe, Ben, Winzar, Hume (2007) Marketing Research: An Asia Pacific Edition. Cengage Learing Australia, Melbourne, 570 pp. ISBN 0-17-012734-6. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5149)

Lowe, Ben, Alpert, Frank (2007) Measuring reference price perceptions for new product categories: which measure is best? Journal of Product and Brand Management, 16 (2). pp. 132-141. ISSN 1061-0421. (doi:10.1108/10610420710740007) (KAR id:3129)

2006

Myerscough, Stuart, Lowe, Ben, Alpert, Frank (2006) Willingness to Provide Personal Information Online: The Role of Perceived Privacy Risk, Privacy Statements and Brand Strength. Journal of Website Promotion, 2 (3/4). pp. 115-140. ISSN 1553-3611. (KAR id:5145)

2005

Lowe, Ben, Winzar, Hume (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5150)

Lowe, Ben, Lowe, Julian (2005) Marketing Drivers and Barriers to Growth in the Entrepreneurial Firm. In: Regional Entrpreneurship and Innovation Teaching Exchange, AGSE, Swinburne University: Melbourne. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5148)

2004

Lowe, Ben, Lowe, Julian (2004) Marketing Education in Australia: The Missing P! In: Wiley, Jim and Thirkell, Peter, eds. ANZMAC 2004 Conference Proceedings. . Australian-New Zealand Marketing Academy (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5147)

Lowe, Ben, Lowe, Julian (2004) Marketing in a Fast Growth New Venture: Is Entrepreneurial Marketing Different? In: Wiley, Jim and Thirkell, Peter, eds. ANZMAC 2004 Conference Proceedings. . Australian-New Zealand Marketing Academy (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5146)

2003

Lowe, Ben and Alpert, Frank (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Henderson, G.R. and Moore, M.C., eds. American Marketing Association winter educators' conference; Marketing theory and applications; 2003. AMA Winter Educators Conference . American Marketing Association, pp. 179-187. ISBN 0-87757-305-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5142)

2002

Lowe, Ben and Alpert, Frank (2002) Reference Price Research: A Critical Review, Recent Developments and Future Directions. In: Tynan et al., A.C., ed. Academy of Marketing Annual Conference 2002: The Marketing Landscape: Signs for the Future. Academy of Marketing. ISBN 0-85358-114-2. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5141)