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The Role of Depth of Processing and Need for Cognition on Product Placement Effectiveness

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2013) The Role of Depth of Processing and Need for Cognition on Product Placement Effectiveness. In: Academy of Marketing Annual Conference, 8th to 11th July 2013, University of South Wales. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Ben Lowe
Date Deposited: 30 Oct 2013 15:09 UTC
Last Modified: 29 May 2019 11:08 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/35577 (The current URI for this page, for reference purposes)
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