Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2013) The Role of Depth of Processing and Need for Cognition on Product Placement Effectiveness. In: Academy of Marketing Annual Conference, 8th to 11th July 2013, University of South Wales. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:35577)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Subjects: |
H Social Sciences H Social Sciences > H Social Sciences (General) |
| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
|
| Depositing User: | Ben Lowe |
| Date Deposited: | 30 Oct 2013 15:09 UTC |
| Last Modified: | 20 May 2025 12:08 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/35577 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Petrovici, Dan Alex.
| Creator's ORCID: |
 https://orcid.org/0000-0002-2688-5439
|
|---|---|
| CReDIT Contributor Roles: |
Lowe, Ben.
| Creator's ORCID: |
https://orcid.org/0000-0002-5041-600X
|
|---|---|
| CReDIT Contributor Roles: |
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