Lowe, Ben (2009) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23556)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
Item Type: | Conference or workshop item (Paper) |
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Subjects: | H Social Sciences |
Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
Depositing User: | Benjamin Lowe |
Date Deposited: | 05 Jan 2010 13:10 UTC |
Last Modified: | 05 Nov 2024 10:03 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/23556 (The current URI for this page, for reference purposes) |
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