Sun, Hongjie, Luo, Yong (Eddie), Liu, Feifei, Lowe, Ben (2024) The Positive Effect of Audience-Targeted Negative Ads. Keller Center for Research, Baylor University, 3 pp. (KAR id:115276)
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| Official URL: https://kellercenter.hankamer.baylor.edu/news/stor... |
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| Item Type: | Research report (external) |
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| Subjects: | H Social Sciences > HF Commerce > HF5351 Business |
| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
There are no former institutional units.
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| Depositing User: | Eddie Luo |
| Date Deposited: | 16 May 2026 19:56 UTC |
| Last Modified: | 16 May 2026 19:56 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/115276 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Luo, Yong (Eddie).
| Creator's ORCID: |
 https://orcid.org/0000-0003-0988-7800
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| CReDIT Contributor Roles: |
Lowe, Ben.
| Creator's ORCID: |
https://orcid.org/0000-0002-5041-600X
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| CReDIT Contributor Roles: |
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