Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications

Chan, Fanny Fong Yee and Petrovici, Dan Alex and Lowe, Ben (2011) Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications. In: Avanca International Conference Cinema - Art, Technology and Communication, Avanca, Portugal. (Unpublished) (The full text of this publication is not available from this repository)

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Item Type:	Conference or workshop item (Speech)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculties > Social Sciences > Kent Business School > Marketing
Depositing User:	Ben Lowe
Date Deposited:	21 Oct 2011 16:27
Last Modified:	16 Dec 2014 09:59
Resource URI:	https://kar.kent.ac.uk/id/eprint/28294 (The current URI for this page, for reference purposes)