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Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2011) Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications. In: Avanca International Conference Cinema - Art, Technology and Communication, Avanca, Portugal. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Speech)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 21 Oct 2011 16:27 UTC
Last Modified: 06 Feb 2020 04:06 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/28294 (The current URI for this page, for reference purposes)
Petrovici, Dan Alex: https://orcid.org/0000-0002-2688-5439
Lowe, Ben: https://orcid.org/0000-0002-5041-600X
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