Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications
Chan, Fanny Fong Yee,
Petrovici, Dan Alex,
Lowe, Ben
(2011)
Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications.
In: Avanca International Conference Cinema - Art, Technology and Communication, Avanca, Portugal.
(Unpublished)
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(KAR id:28294)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
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