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Cultural Differences in the Perception of Product Placement in Films

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2013) Cultural Differences in the Perception of Product Placement in Films. In: European Academy of Marketing 42nd Conference, 4th - 7th June 2013, University in Istanbul. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 30 Oct 2013 15:28 UTC
Last Modified: 06 Feb 2020 04:08 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/35835 (The current URI for this page, for reference purposes)
Petrovici, Dan Alex: https://orcid.org/0000-0002-2688-5439
Lowe, Ben: https://orcid.org/0000-0002-5041-600X
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