Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data

Lowe, Ben and Winzar, Hume (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculties > Social Sciences > Kent Business School
Depositing User:	Ben Lowe
Date Deposited:	21 Oct 2008 19:54
Last Modified:	29 May 2014 13:12
Resource URI:	https://kar.kent.ac.uk/id/eprint/5150 (The current URI for this page, for reference purposes)