Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data

Lowe, Ben and Winzar, Hume (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth. (The full text of this publication is not available from this repository)

The full text of this publication is not available from this repository. (Contact us about this Publication)

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculties > Social Sciences > Kent Business School
Depositing User:	Ben Lowe
Date Deposited:	21 Oct 2008 19:54
Last Modified:	29 May 2014 13:12
Resource URI:	https://kar.kent.ac.uk/id/eprint/5150 (The current URI for this page, for reference purposes)