Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data

Lowe, Ben, Winzar, Hume (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5150)

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences > HF Commerce
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Benjamin Lowe
Date Deposited:	21 Oct 2008 19:54 UTC
Last Modified:	16 Feb 2021 12:17 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/5150 (The current URI for this page, for reference purposes)
Lowe, Ben:	https://orcid.org/0000-0002-5041-600X