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Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products

Lowe, Ben, Barnes, Bradley R. (2009) Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products. In: Academy of Marketing Annual Conference, 7th - 9th July 2009, Leeds Metropolitan University. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 05 Jan 2010 13:33 UTC
Last Modified: 30 Jan 2020 04:03 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/23557 (The current URI for this page, for reference purposes)
Lowe, Ben: https://orcid.org/0000-0002-5041-600X
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