Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products

Lowe, Ben, Barnes, Bradley R. (2009) Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products. In: Academy of Marketing Annual Conference, 7th - 9th July 2009, Leeds Metropolitan University. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23557)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences
Divisions:	Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Benjamin Lowe
Date Deposited:	05 Jan 2010 13:33 UTC
Last Modified:	05 Nov 2024 10:03 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/23557 (The current URI for this page, for reference purposes)

University of Kent Author Information

Lowe, Ben.

Creator's ORCID:	https://orcid.org/0000-0002-5041-600X
CReDIT Contributor Roles:

Barnes, Bradley R..

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