Student Acceptance of Twitter in Marketing Course: An Application of the TAM

Lowe, Ben and Laffey, Des and d'Alessandro, D and Winzar, H. (2011) Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not available from this repository. (Contact us about this Publication)
Item Type: Conference or workshop item (Lecture)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 21 Oct 2011 16:22
Last Modified: 18 Jul 2014 07:36
Resource URI: https://kar.kent.ac.uk/id/eprint/28293 (The current URI for this page, for reference purposes)
  • Depositors only (login required):

Downloads

Downloads per month over past year