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Student Acceptance of Twitter in Marketing Course: An Application of the TAM

Lowe, Ben, Laffey, Des, d'Alessandro, D, Winzar, H. (2011) Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Lecture)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 21 Oct 2011 16:22 UTC
Last Modified: 06 Feb 2020 04:06 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/28293 (The current URI for this page, for reference purposes)
Lowe, Ben: https://orcid.org/0000-0002-5041-600X
Laffey, Des: https://orcid.org/0000-0001-5502-0250
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