Lowe, Ben, Laffey, Des, d'Alessandro, D, Winzar, H. (2011) Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:28293)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Conference or workshop item (Lecture) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
| Depositing User: | Benjamin Lowe |
| Date Deposited: | 21 Oct 2011 16:22 UTC |
| Last Modified: | 16 Nov 2021 10:06 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/28293 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Lowe, Ben.
| Creator's ORCID: |
 https://orcid.org/0000-0002-5041-600X
|
|---|---|
| CReDIT Contributor Roles: |
Laffey, Des.
| Creator's ORCID: |
https://orcid.org/0000-0001-5502-0250
|
|---|---|
| CReDIT Contributor Roles: |
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