Lowe, Ben, Winzar, Hume (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5150)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
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| Depositing User: | Ben Lowe |
| Date Deposited: | 21 Oct 2008 19:54 UTC |
| Last Modified: | 20 May 2025 12:06 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/5150 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Lowe, Ben.
| Creator's ORCID: |
 https://orcid.org/0000-0002-5041-600X
|
|---|---|
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