Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data

Lowe, Ben, Winzar, Hume (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5150)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences > HF Commerce
Divisions:	Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Benjamin Lowe
Date Deposited:	21 Oct 2008 19:54 UTC
Last Modified:	05 Nov 2024 09:37 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/5150 (The current URI for this page, for reference purposes)

University of Kent Author Information

Lowe, Ben.

Creator's ORCID:	https://orcid.org/0000-0002-5041-600X
CReDIT Contributor Roles:

Depositors only (login required):

Download Statistics

Total unique views for this document in KAR since July 2020. For more details click on the image.