Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy.

Lowe, Ben and Alpert, Frank (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Winter Marketing Educators Conference, Orlando, Florida. (The full text of this publication is not available from this repository)

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Item Type:	Conference or workshop item (Paper)
Uncontrolled keywords:	AMA, marketing, educators, marketing theory, marketing applications
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculties > Social Sciences > Kent Business School > Marketing
Depositing User:	Ben Lowe
Date Deposited:	04 Sep 2008 08:38
Last Modified:	29 May 2014 13:13
Resource URI:	https://kar.kent.ac.uk/id/eprint/5142 (The current URI for this page, for reference purposes)