Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy

Lowe, Ben and Alpert, Frank (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Henderson, G.R. and Moore, M.C., eds. American Marketing Association winter educators' conference; Marketing theory and applications; 2003. AMA Winter Educators Conference . American Marketing Association, pp. 179-187. ISBN 0-87757-305-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5142)

Item Type:	Book section
Uncontrolled keywords:	AMA, marketing, educators, marketing theory, marketing applications
Subjects:	H Social Sciences > HF Commerce
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Benjamin Lowe
Date Deposited:	04 Sep 2008 08:38 UTC
Last Modified:	16 Feb 2021 12:17 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/5142 (The current URI for this page, for reference purposes)
Lowe, Ben:	https://orcid.org/0000-0002-5041-600X