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Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy

Lowe, Ben and Alpert, Frank (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Henderson, G.R. and Moore, M.C., eds. American Marketing Association winter educators' conference; Marketing theory and applications; 2003. AMA Winter Educators Conference . American Marketing Association, pp. 179-187. ISBN 0-87757-305-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Book section
Uncontrolled keywords: AMA, marketing, educators, marketing theory, marketing applications
Subjects: H Social Sciences > HF Commerce
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 04 Sep 2008 08:38 UTC
Last Modified: 30 Jan 2020 04:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/5142 (The current URI for this page, for reference purposes)
Lowe, Ben: https://orcid.org/0000-0002-5041-600X
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