Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy.

Lowe, Ben and Alpert, Frank (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Winter Marketing Educators Conference, Orlando, Florida. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not available from this repository. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Uncontrolled keywords: AMA, marketing, educators, marketing theory, marketing applications
Subjects: H Social Sciences > HF Commerce
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 04 Sep 2008 08:38
Last Modified: 29 May 2014 13:13
Resource URI: https://kar.kent.ac.uk/id/eprint/5142 (The current URI for this page, for reference purposes)
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