Lowe, Ben and Alpert, Frank
(2003)
Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy.
In: Henderson, G.R. and Moore, M.C., eds.
American Marketing Association winter educators' conference; Marketing theory and applications; 2003.
AMA Winter Educators Conference
.
American Marketing Association, pp. 179-187.
ISBN 0-87757-305-0.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:5142)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
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