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Reference Price Research: A Critical Review, Recent Developments and Future Directions

Lowe, Ben and Alpert, Frank (2002) Reference Price Research: A Critical Review, Recent Developments and Future Directions. In: Tynan et al., A.C., ed. Academy of Marketing Annual Conference 2002: The Marketing Landscape: Signs for the Future. Academy of Marketing. ISBN 0-85358-114-2. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Book section
Subjects: H Social Sciences > HF Commerce
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 20 Oct 2008 06:20 UTC
Last Modified: 30 Jan 2020 04:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/5141 (The current URI for this page, for reference purposes)
Lowe, Ben: https://orcid.org/0000-0002-5041-600X
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