Items where Author, Editor or other role is "Petrovici, Dan"

Article

Hasan, Rajibul, Lowe, Ben, Petrovici, Dan (2020) Consumer Adoption of Pro-poor Service Innovations in Subsistence Marketplaces. Journal of Business Research, 121 . pp. 461-475. ISSN 0148-2963. (doi:10.1016/j.jbusres.2018.12.075) (KAR id:70576)

Petrovici, Dan, Golden, Linda, Orazbek, Dariya (2019) Direct and Indirect Brand Comparisons, Message Framing and Gender Effects in Advertising. Journal of Market Development and Competitiveness, 13 (5). pp. 9-21. ISSN 2155-2843. (doi:10.33423/jmdc.v13i5.2637) (KAR id:78425)

Petrovici, Dan, Obal, Michael, Walton, Bryn, Fearne, Andrew (2019) The Role of Market Knowledge Type on Product Innovation Performance. International Journal of Innovation Management, 24 (5). Article Number 2050046. ISSN 1363-9196. (doi:10.1142/S1363919620500462) (KAR id:76424)

Hasan, Rajibul, Lowe, Ben, Petrovici, Dan (2019) An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces. Journal of Public Policy and Marketing, 38 (1). pp. 61-80. ISSN 0743-9156. E-ISSN 1547-7207. (doi:10.1177/0743915618813348) (KAR id:66734)

Chan, Fanny Fong Yee, Lowe, Ben, Petrovici, Dan Alex (2017) Processing of product placements and brand persuasiveness. Marketing Intelligence and Planning, 23 (3). pp. 311-328. ISSN 0263-4503. (doi:10.1108/MIP-03-2015-0051) (KAR id:52521)

Kaufmann, Hans Ruediger, Petrovici, Dan Alex, Filho, Cid, Ayres, Adriano (2016) Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands. Journal of Business Research, 69 (12). pp. 5735-5747. ISSN 0148-2963. (doi:10.1016/j.jbusres.2016.05.003) (KAR id:57056)

Yamoah, Fred A., Duffy, Rachel, Petrovici, Dan Alex, Fearne, Andrew (2016) Towards a framework for understanding fairtrade purchase intension in the mainstream environment of supermarkets. Journal of Business Ethics, 136 (1). pp. 1-17. ISSN 0167-4544. E-ISSN 1573-0697. (doi:10.1007/s10551-014-2509-9) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:46703)

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2016) Antecedents of Product Placement Effectiveness Across Cultures. International Marketing Review, 33 (1). pp. 5-24. ISSN 0265-1335. (doi:10.1108/IMR-07-2014-0249) (KAR id:48059)

Chan, Fanny Fong Yee, Lowe, Ben, Petrovici, Dan Alex (2015) Young Adults’ Perceptions of Product Placement in Films: An Exploratory Comparison between the United Kingdom and Hong Kong. Journal of Marketing Communications, . ISSN 1352-7266. E-ISSN 1466-4445. (doi:10.1080/13527266.2015.1061036) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:48714)

Petrovici, Dan Alex, Shan, Yujian, Gorton, Matthew, Ford, John (2014) Patriot Games? Determinants of Responses to Chinese and Foreign Sponsors of the Beijing Olympics. Journal of Business Research, 68 (6). pp. 1324-1331. ISSN 0148-2963. (doi:10.1016/j.jbusres.2014.12.002) (KAR id:56719)

Mitchell, Vince, Petrovici, Dan Alex, Schlegelmilch, B.B., Szocs, Ilona (2014) The Influence of Parents versus Peers on Generation Y Internet Ethical Attitudes. Electronic Commerce Research and Applications, 14 (2). pp. 95-103. ISSN 1567-4223. E-ISSN 1873-7846. (doi:10.1016/j.elerap.2014.12.003) (KAR id:56721)

Thiruvatal, Eappen, Petrovici, Dan Alex, Alcaraz, Jose M. (2013) Progressive, Loyalist, Multinational and Newcomers: Clusters for Targeting Organisational Customers for Insurance. Journal of Services Research, 13 (1). p. 31. ISSN 0972-4702. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41086)

Dianoux, Christian, Petrovici, Dan Alex, Minondo, Anne-Laure (2013) Can Advertising Influence the Results of Hedonic Tests for Food Practice. International Journal of Advertising, 32 (4). pp. 617-632. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41085)

Mingers, John, Macri, Frederico, Petrovici, Dan Alex (2012) Using The H-index To Measure The Quality Of Journals In The Field Of Business And Management. Information Processing and Management, 48 (2). pp. 234-241. ISSN 0306-4573. (doi:10.1016/j.ipm.2011.03.009) (KAR id:28760)

Davidova, Sophia M., Fredriksson, Lena, Gorton, Matthew, Mishev, Plamen, Petrovici, Dan Alex (2012) Subsistence Farming, Incomes, and Agricultural Livelihoods in the New Member States of the European Union. Environment and Planning C: Government and Policy, 30 (2). pp. 209-227. ISSN 0263-774X. E-ISSN 1472-3425. (doi:10.1068/c1195r) (KAR id:31045)

Fearne, Andrew, Petrovici, Dan Alex, Rodolfo, M. Nayge, Drolias, Dimitris (2012) Nutritional Knowledge, Nutritional Labels, and Health Claims on Food: A study of Supermarket Shoppers in the South East of England. British Food Journal, 114 (6). 768 -783. ISSN 0007-070X. (doi:10.1108/00070701211234318) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:28767)

Marinov, Marin, Petrovici, Dan Alex, Marinova, Svetla (2008) Consumer Attitudes Toward Advertising in Bulgaria and Romania. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. (doi:10.1080/10496480802134662) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23442)

Marinov, Marin, Petrovici, Dan Alex (2008) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:27895)

Petrovici, Dan Alex, Paliwoda, Stanley J. (2008) Reasoned Action and Food Choice in a Transitional Economy. Journal of East-West Business, 14 (3/4). pp. 249-270. ISSN 1066-9868. (doi:10.1080/10669860802530384) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23441)

Petrovici, Dan Alex, Marinov, Marin (2007) Determinants and antecedents of general attitudes towards advertising - A study of two EU accession countries. European Journal of Marketing, 41 (3-4). pp. 307-326. ISSN 0309-0566. (doi:10.1108/03090560710728354) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:2254)

Petrovici, Dan Alex, Marinova, Svetla, Marinov, Marin, Lee, Nick (2007) Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5). pp. 539-562. ISSN 0265-1335. (doi:10.1108/02651330710827988) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:2255)

Petrovici, Dan Alex, Paliwoda, Stanley J. (2007) An empirical examination of public attitudes towards advertising in a transitional economy. International Journal of Advertising, 26 (2). pp. 247-276. ISSN 0265-0487. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:1434)

Petrovici, Dan Alex, Ritson, Christopher (2006) Factors Influencing Consumer Dietary Health Preventative Behaviours. BMC Public Health, 6 (226). ISSN 1471-2458. (doi:10.1186/1471-2458-6-222) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9627)

Krystallis, Athanasios, Petrovici, Dan Alex, Arvanitoyannis, Ioannis (2006) From Commodities to the Consumption of Quality Foods in Eastern European Context An Empirical Examination of the Determinants of Consumer Behavior Towards Honey. Journal of East-West Business, 12 (4). pp. 5-37. ISSN 1066-9868. (doi:10.1300/J097v12n04_02) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23467)

Petrovici, Dan Alex, Ritson, Christopher (2006) Population, Health and Risk Factors in a Transition Economy. Journal of Consumer Policy, 29 (3). pp. 279-300. ISSN 0168-7034. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9628)

Petrovici, Dan Alex, Gorton, Matthew (2005) An Evaluation of the Importance of Subsistence Food Production For Assessments of Poverty and Policy Targeting. Food Policy, 30 (2). pp. 205-223. ISSN 0306-9192. (doi:10.1016/j.foodpol.2005.02.002) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9577)

Petrovici, Dan Alex, Ritson, Christopher, Ness, Mitchell R. (2005) Exploring Disparities and Similarities in European Food Consumption Patterns. Cahiers D'Economie et Sociologie Rurales, 75 . pp. 24-49. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9632)

Petrovici, Dan Alex, Ritson, Christopher (2004) The Theory of Reasoned Action and Food Choice: Insights from a Transitional Economy. Journal of International Food and Agribusiness Marketing, 16 (1). pp. 59-88. (doi:10.1300/J047v16n01_05) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9630)

Petrovici, Dan Alex, Ritson, Christopher (2000) Food Consumption Patterns in Romania. British Food Journal, 102 (4). pp. 290-308. ISSN 0007-070X. (doi:10.1108/00070700010327724) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9621)

Petrovici, Dan Alex (1999) Food Consumption under the Pressure of Transition. Tribuna Economica, . pp. 19-20. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23468)

Petrovici, Dan Alex (1995) Changes in Marketing Management. Revista de Management (Management Review), . pp. 66-74. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9534)

Stefanescu, V., Petrovici, Dan Alex (1995) An Exploratory Study of the Farmer's Market using the Principal Component Analysis. Revsita de Calcul Economic si Cibernetica Economica, 2 . pp. 29-38. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9633)

Book section

Petrovici, Dan Alex and Marinova, Svetla T. and Marinov, Marin A. (2017) Perceived advertising intrusiveness and avoidance in emerging economies: The case of China. In: Marinov, Marin A., ed. Research Handbook of Marketing in Emerging Economies. Research Handbooks in Business and Management . Edward Elgar, pp. 125-145. ISBN 978-1-78471-316-4. E-ISBN 978-1-78471-317-1. (doi:10.4337/9781784713171.00014) (KAR id:70479)

Davidova, Sophia M. and Fredriksson, Lena and Gorton, Matthew and Mishev, Plamen and Petrovici, Dan Alex (2009) A Comparative Analysis of the contribution of subsistence production to household incomes in five EU New Member States. In: Buchenrieder, Gertrud and Mollers, Judith, eds. UNSPECIFIED Halle; IAMO; 2009, pp. 43-68. ISBN 978-3-938584-39-2. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23484)

Davidova, Sophia M. and Fredriksson, Lena and Gorton, Matthew and Mishev, Mishev and Petrovici, Dan Alex (2009) Comparative analysis of the contribution of subsistence production to household incomes in five new EU Member States: Lessons learnt. In: Buchenrieder, Gertrud and Moller, Lioudmila, eds. Structural change in Europe's rural regions: Farm livelihoods between subsistence orientation. modernisation and non-farm diversification. IAMO, pp. 43-68. ISBN 978-3-938584-39-2. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23518)

Gorton, Matthew and Deaconescu, C. and Petrovici, Dan Alex (2003) The International Competitiveness of Romanian Agriculture: A Quantitative Analysis. In: Thomson, Kenneth and Davidova, Sophia M., eds. Romanian Agriculture and Transition towards the EU. Lexington Books, pp. 110-134. ISBN 0-7391-0518-3. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9602)

Petrovici, Dan Alex and Ritson, Christopher and Ness, Mitchell R. (2003) Modelling determinants of food consumption behaviour in an emerging economy. In: Farrell, A. and Lee, N. and Lings, I., eds. Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1-85449-460-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23487)

Ritson, Christopher and Petrovici, Dan Alex (2001) The Economics of Food Choice: Is Price Important? In: Frewer, Lynn and Risvik, Einar and Schifferstein, Hendrik, eds. Food, People and Society: A European Perspective on Consumers' Food Choices. Spriger Verlaag, Berlin, pp. 339-364. ISBN 978-3-540-41521-3. (doi:10.1007/978-3-662-04601-2_21) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9623)

Petrovici, Dan Alex and Gorton, Matthew (2001) Food Demand, Rural Poverty and Welfare in Romania. In: Brosig, Stephan and Hartmann, Monika, eds. Analysis of food consumption in Central and Eastern Europe relevance and empirical methods. Wissenschaftsverlag Vauk Kiel KG (Kiel), pp. 105-116. ISBN 3-8175-0349-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23712)

Petrovici, Dan Alex and Minoiu, Dorina (2001) Trends in Dietary Behaviour and Health Indicators. In: Costin, Gheorghe Miron and Segal, Rodica, eds. Alemente functionale (Functional foods). Academica, pp. 1-37. ISBN 973-98859-8-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9618)

Reports and Papers

Yamoah, Fred A. and Fearne, Andrew and Duffy, Rachel and Petrovici, Dan Alex (2013) Exploring Supermarket Loyalty Card Analysis to Identify Who Buys Fairtrade. Working paper. Kent Business School, University of Kent, Canterbury (KAR id:34502)

Phillips, Paul A. and Petrovici, Dan Alex (2009) Conceptualising the Perceived Performance in Hospital Services: A Patient’s Perspective. Working paper. University of Kent, Canterbury, Canterbury (KAR id:23402)

Phillips, Paul A. and Petrovici, Dan Alex (2009) An Overview of Health Care in Romania – Identification of Health Policy Issues and Agenda of Reforms. Other. Romanian Royale House (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23404)

Petrovici, Dan Alex and Schwarz, J. (2008) An exploratory analysis of the attitudes and behaviour of silver surfers in the UK and Germany: From aspirational age to biological age. Working paper. Unversity of Kent, Canterbury, Canterbury (KAR id:23519)

Petrovici, Dan Alex (2005) An Empirical Investigation of Food Consumer Behaviour in an Emerging Market. Working paper. KBS (KAR id:9594)

Petrovici, Dan Alex (2004) Diet and Health: Are Consumers Willing to Perform Health Behaviours? Working paper. KBS (KAR id:9589)

Petrovici, Dan Alex (2004) An Exploratory Analysis of European Food Consumption Patterns. Working paper. KBS (KAR id:9586)

Harvey, C. and Hubbard, L. and Ness, Mitchell R. and Petrovici, Dan Alex (1999) Report on Farm Business Survey. Other. Ministry of Agriculture, Food and Fisheries (UK) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23783)

Petrovici, Dan Alex and Goga, A. (1995) Report on Le Chomage Jour au Jour. Other. Ministry of Health and Social Protection (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23782)

Conference or workshop item

Petrovici, Dan Alex, Salhi, Riadh, Golden, Linda (2019) Effectiveness of Anti-Smoking Fear Appeals. In: 22nd AMS World Marketing Congress, July 9-12, 2019, Edinburgh, UK. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:78530)

Petrovici, Dan Alex, Golden, Linda, Orazbek, Dariya (2019) The Relative Effectiveness of Direct and Indirect Comparative Advertising, Message Framing and Gender on Advertising Response. In: 2019 Academy of Marketing Science Annual Conference, May 29-31, 2019, Vancouver, Canada. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:78532)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2018) Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. In: Li, J.T., ed. Academy of International Business 2018 Annual Meeting. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67068)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Pro-poor Innovation Adoption in the BOP Market: Toward and Integrated View. In: Christiansen, John K. and Goffin, Keith and Hatchuel, Armand, eds. 25th Innovation and Product Development Management Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67067)

Petrovici, Dan Alex, Salhi, Said (2017) Anti-Smoking Threat Appeals among Adolescents. In: Making people feel bad: What is the role of negative appeals in marketing, British Academy, British Academy of Management, Queen’s Marry School of Business and Management Workshop, University of London., March 2017, London. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:78307)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Towards an Integrated Theory of Pro-Poor Innovation Adoption in the BOP. In: Verhoef, Peter C., ed. 46th EMAC Annual Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61879)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Consumer Adoption of Innovations in the Bottom-of-the-Pyramid: Empirical Evidence from Two Services in Bangladesh. In: LaRoche, Michel, ed. 2017 Royal Bank International Research Seminar. . (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61877)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Antecedents of Adoption of Pro-poor Innovations in the Bottom of Pyramid: An Empirical Comparison of Key Innovation Adoption Models. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Marketing at the Confluence between Entertainment and Analytics. Proceedings of the 2016 Academy of Marketing Science World Marketing Congress. . Springer ISBN 978-3-319-47330-7. (doi:10.1007/978-3-319-47331-4_214) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57012)

Hasan, Rajib, Lowe, Ben, Petrovici, Dan Alex (2017) An Integrated Model of Pro-Poor Innovation Adoption Within the Bottom of the Pyramid: An Abstract. In: Rossi, Patricia and Krey, Nina, eds. Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science World Marketing Congress. . p. 171. Springer ISBN 978-3-319-68749-0. (doi:10.1007/978-3-319-68750-6_53) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:78538)

Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2016) Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. In: Academy of Marketing Annual Conference. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57013)

Petrovici, Dan Alex, Dianoux, Christian, Ford, John, Herrmann, Jean-Luc, Whitelock, Jeryl (2016) A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative Intent. In: Petruzzellis, Luca and Winer, Russell S., eds. Rediscovering the Essentiality of Marketing. Proceedings of the 2015 Academy of Marketing Science World Marketing Congress. . pp. 495-496. Springer ISBN 978-3-319-29876-4. (doi:10.1007/978-3-319-29877-1_100) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:78544)

Petrovici, Dan Alex, Ford, J.B., Whitelock, J., Hermann, J.L., Diannoux, C. (2016) The Effectiveness of Comparative Advertising: The Role of Consumer Motivation and Familiarity. In: 2016 AMS World Marketing Congress, July 20 - July 22, 2016, Paris, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:78543)

Petrovici, Dan Alex, Ford, J., Marinova, Svetla, Marinov, Marin (2013) Advertising Avoidance in China and Brazil. In: Academy of International Business Conference, 3 - 6 July 2013, Istanbul, Turkey. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41087)

Yamoah, Fred A., Fearne, Andrew, Duffy, Rachel, Petrovici, Dan Alex (2013) Assessing Fairtrade Marketing Drivers and Market Prospects for Commodity Producers in Developing Countries. In: International Academy of African Business and Development Conference, GIMPA, 14th to 18th May 2013, Accra. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34504)

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2013) Cultural Differences in the Perception of Product Placement in Films. In: European Academy of Marketing 42nd Conference, 4th - 7th June 2013, University in Istanbul. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:35835)

Salhi, Said, Petrovici, Dan Alex (2013) The Effectieness of Threat Appeals. In: 12th European Academy of Advertising Conference, 27 -29 June 2013, Zagreb, Croatia. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41088)

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2013) The Role of Depth of Processing and Need for Cognition on Product Placement Effectiveness. In: Academy of Marketing Annual Conference, 8th to 11th July 2013, University of South Wales. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:35577)

Petrovici, Dan Alex, Ford, J., Marinova, Svetla, Marinov, Marin (2012) Advertising Intrusiveness and Advertising Avoidance in China. In: European Marketing Academy Conference, 22 -25 May 2012, Lisbon, Portugal. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41089)

Marinov, Marin, Petrovici, Dan Alex, Ford, J., Marinova, Svetla (2011) Percieved Advertising Instrusiveness and Avoidance in China. In: 37th European Academy of Intrenational Business Annual Conference, 8 - 10 December 2011, Bucharest, Romania. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41312)

Petrovici, Dan Alex (2011) Marketing Research Challenges in Emerging Economies. In: Academy of Marketing Science World Marketing Congress 2011, 19 -23 July 2011, Rheims, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41309)

Petrovici, Dan Alex, Ford, J., Marinova, Svetla, Marinov, Marin (2011) Advertising Avoidance Strategies in Emerging Economies: Exploring Gender Differences. In: The 10th International Conference on Research in Advertising (ICORIA), 24 - 25 June 2011, Berlin, Germany. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41310)

Mitchell, V., Petrovici, Dan Alex, Schlegelmilch, B.B., Szocs, I. (2011) Examining the Influence of Parents versus Peers on Gen Y Internet Ethical Attitudes. In: Academy of Marketing Science, 24-27 May 2011, Coral Gables, Florida, USA. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41311)

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2011) Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications. In: Avanca International Conference Cinema - Art, Technology and Communication, Avanca, Portugal. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:28294)

Petrovici, Dan Alex, Etayo, C. (2010) When Less is More: A Comparative Study on Advertising Avoidance. In: Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference, IESEG, 21 - 24 July 2010, Lille, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41313)

Etayo, C., Petrovici, Dan Alex (2010) A Comparative Study on Advertising Avoidance and Percieved Intrusiveness. In: The 9th International Conference on Research in Advertising (ICORIA), 25 -26 June 2010, Madrid, Spain. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41314)

Liao, Ying-Ying, Soltani, Ebrahim, Petrovici, Dan Alex (2010) Service Quality Through the Lens of Chinese Cultural Values: Setting the Agenda for Future Research. In: Proceedings of the 21st Production and Operations Management Society (POMS) Conference: Operations in Emerging Economics, Vancouver, Canada. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:25632)

Phillips, Paul A., Petrovici, Dan Alex (2009) Identifying Critical Dimensions of Perceived Hospital Service Performance. In: 36th European Marketing Academy Conference (EMAC), May 2009, Nantes. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23458)

Popa, A., Hubbard, Carmen, Gorton, Matthew, Petrovici, Dan Alex (2009) Consumer Perceptions of Organic Food in Romania: A Qualitative Approach, Agribusiness and Agro-industries Development in Central and Eastern Europe. In: Joint FAO-IAMA Workshop at International Food and Agibusiness Management Association, 19th Annual World Forum & Symposium, 20 - 21 June 2009, Budapest, Hungary. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23490)

Phillips, Paul A., Petrovici, Dan Alex (2009) The Health Care System in Romania: Regional Disparities and Market Developments. In: Colloquium on Rural Affairs, Romanian Cultural Centre, London. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23405)

Petrovici, Dan Alex (2009) Personal uses of advertising and advertising effectiveness in emerging markets. In: UNSPECIFIED, May 2009, University of Nancy, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23717)

Davidova, Sophia M., Fredriksson, Lena, Gorton, Matthew, Petrovici, Dan Alex (2009) Subsistence farming in the New Member States. In: Colloquium on Rural Affairs, September 2009, Romanian Cultural Centre, London. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23716)

Phillips, Paul A., Petrovici, Dan Alex (2008) A Service Performance Model: Insights from the Health Care Sector. In: EIRASS Conference on Retailing and Consumer Service Science, July 2008, Zagreb. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23460)

Thiruvattal, E., Petrovici, Dan Alex (2008) Exploring the Dimensions of Customer perceived value of General Insurance. In: Academy of Marketing Science, May 2008, Vancouver. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23497)

Petrovici, Dan Alex (2008) Performance in the health care system in Romania: Between European health care policy concerns and local market challenges and opportunities. In: Culture Power presentation series, December 2008, The Romanian Cultural Centre. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23718)

Petrovici, Dan Alex (2008) Social-styles, food consumer behavior and public health: trends and policy concerns. In: International Food Security and Safety Workshop, September 2008, Institute of Biosciences, Bucharest. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23714)

Petrovici, Dan Alex (2008) Teaching Methods and Research Opportunities in the UK. In: Romanian students conference, October 2008, Romanian Embassy London. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23713)

Petrovici, Dan Alex, Phillips, Paul A. (2007) Service performance: An overview of extant literature and future research directions. In: Academy of Marketing SIG Workshop, 21st Service Workshop, November 2007, Westminster Business School. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:12828)

Petrovici, Dan Alex, Phillips, Paul A. (2007) In search of simple factor structures: A patient perspective on hospital healthcare service performance. In: Academy of Marketing Conference., July 2007, Kingston Business School. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:12835)

Petrovici, Dan Alex, Marinov, Marin, Marinova, Svetla (2007) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. In: 36th European Marketing Academy Conference (EMAC), May 2007, Reykjavik. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:12837)

Petrovici, Dan Alex (2007) Advertising Effectiveness in the New Member States: Opportunities and Caveats. In: Culture Power presentation series, February 2007, The Romanian Cultural Centre. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23720)

Petrovici, Dan Alex (2007) The Evaluation of Health Care Quality; A Patient Perspective on Hospital Health Care Provision. In: International Workshop on Health Care Service Performance, March 2007, Euroclinic, Bucharest. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23715)

Petrovici, Dan Alex (2007) Globalisation, Consumer Lifestyles and Advertising in the New EU Member States. In: UNSPECIFIED, October 2007, Academy of Economic Studies, Bucharest. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23719)

Petrovici, Dan Alex (2006) Advertising Opportunities in the EU Accession Countries. In: International workshop on Romania and Bulgaria: New Members of the European Club: Opportunities and Challenges for Business, November 2006. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23498)

Petrovici, Dan Alex (2006) Advertising opportunities in EU accession countries. In: Romania and Bulgaria: New Members of the European 'Club' Opportunities and Challenges for Business, November 2006, University of Kent. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23721)

Petrovici, Dan Alex, Marinova, Svetla, Marinov, Marin (2006) Determinants and Antecedents of general attitudes toward advertising in Bulgaria and Romania. In: 35th EMAC Conference, May 2006, Athens, Greece. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23499)

Fearne, Andrew, Drolias, Dimitris, Nayga, Rodolfo M., Petrovici, Dan Alex (2006) Nutritional Knowledge, Nutritional Labels and Health Claims on UK Food Products: Their Impact on Food Purchasing Behaviour. In: Marketing and Public Policy - American Marketing Association, San Diego, USA. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:11844)

Petrovici, Dan Alex, Nayga, Rodolfo M., Fearne, Andrew, Drolias, C. (2006) Nutritional Knowledge, Nutritional Labels, and Health Claims on Food Products in the UK. In: American Marketing Association Marketing and Public Policy Conference, 2006, Long Beach CA, USA. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9636)

Petrovici, Dan Alex, Paliwoda, Stanley J. (2005) Consumer Behaviour in Emerging Markets: The Case of Romanian Food Consumers. In: 34th EMAC Conference, May 2005, Milan. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23501)

Petrovici, Dan Alex (2004) Modeling Dietary Health Preventive Behaviours in Romania. In: Annual Academy of Marketing Conference, 6-9 July 2004, Cheltenham, United Kingdom. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9591)

Petrovici, Dan Alex (2004) Structural Equation Models with Latent Constructs: An application on Consumer Behaviour in Romania in a Comparative Perspective with Italy and the UK. In: International Scientific Symposium: Statistics - Quality - Knowledge-management and European harmonisation, November 2004, Bucharest. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23502)

Petrovici, Dan Alex (2003) Marketing Environment and Consumer Behaviour in Central and Eastern Europe. In: UNSPECIFIED, December 2003, Department of Natural Resource Economics, Graduate School of Agriculture, Kyoto University, Japan. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23724)

Petrovici, Dan Alex, Neacsu, V. (2003) Communicating with customers in Central and Eastern European Emerging Economies: a Case Study on Lifestyles Segmentation. In: Institute of Direct Marketing / IBM Conference "Communicating with Customers", October 2003, London. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23723)

Petrovici, Dan Alex, Ritson, Christopher, Ness, Mitchell R. (2002) Determinants of Food Choice in a Transitional Economy: Insights from the Theory of Reasoned Action. In: 10th EAAE Congress, August 2002, Zaragoza. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23503)

Petrovici, Dan Alex, Gorton, Matthew, Minoiu, Dorina (2001) Food Consumption, Poverty and Subsistence Production in Romania. In: 76th EAAE Seminar: Subsistence Agriculture in Central and Eastern Europe: How to Break the Vicious Circle?, May 2001, Halle-Salle. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23506)

Petrovici, Dan Alex, Gorton, Matthew (2001) Food Consumption, Poverty and Welfare: the Role of Subsistence Production in Romania. In: Labour markets, work and welfare during the transition and integration process, March 2001, Riga. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23505)

Petrovici, Dan Alex, Ritson, Christopher, Ness, Mitchell R. (2001) Hard Core Clusters and the Convergence in European Food Consumption Patterns. In: 71st EAAE Seminar, April 2001, Zaragoza. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23504)

Petrovici, Dan Alex (1999) EU Enlargement and Food Consumers. In: The EU enlargement conference, January 1999, Centre of Rural Economy, Newcastle upon Tyne. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23517)

Petrovici, Dan Alex, Gorton, Matthew (1999) Food Demand Rural Poverty and Welfare in Romania. In: 68th EAAE Seminar: Analysis of Food Consumption in Central and Eastern Europe: Relevance and Empirical Methods, November 1999, Halle-Salle. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23508)

Petrovici, Dan Alex (1999) Patterns of Food Demand in Romania During the Period of Transition, International Comparisons. In: UK Agricultural Economics Society Annual Conference, March 1999, Belfast. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23509)

Petrovici, Dan Alex (1998) Business Culture in Eastern Europe. In: Rolls-Royce Consortium Program, June 1998, University of Newcastle, School of Management. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23725)

Petrovici, Dan Alex, Marinov, Marin Determinants and Antecedents of General Attitudes towards Advertising in Bulgaria and Romania. In: 35th European Academy of Marketing Conference (EMAC), May 2006, Athens. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9614)

Petrovici, Dan Alex Modelling Determinants of Food Consumer Behaviour in an Emerging Economy. In: UK Academy of Marketing Conference, July 2003, Birmingham. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9584)

Thesis

Hasan, Md Rajibul (2016) Consumer Adoption of Pro-Poor Innovations in the Bottom of the Pyramid. Doctor of Philosophy (PhD) thesis, University of Kent. (KAR id:54347)

Konsolaki, Kalliopi (2015) Comparative Advertising Effectiveness: A cross-cultural study. Doctor of Philosophy (PhD) thesis, University of Kent. (doi:10.22024/UniKent/01.02.60150) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:60150)

Salhi, Riadh (2015) An investigation into the influence that social and physical anti-smoking threat appeals have upon adolescent behavioural responses. Doctor of Philosophy (PhD) thesis, University of Kent,. (KAR id:54340)

Other

Yamoah, Fred A. and Fearne, Andrew and Duffy, Rachel and Petrovici, Dan Alex (2013) Fairtrade Buying Behaviour: We know what they think, but do we know what they do? Kent Business School, University of Kent. (KAR id:34498)

Research report (external)

Petrovici, Dan Alex (2008) Patient assessment of the quality. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23786)

Petrovici, Dan Alex (2007) Patient assessment of the quality. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23784)