Petrovici, Dan Alex, Marinov, Marin, Marinova, Svetla (2007) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. In: 36th European Marketing Academy Conference (EMAC), May 2007, Reykjavik. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:12837)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
Abstract
The poster identified underlying dimensions of attitudes toward advertising, personal uses and perceived socio-economic effects of advertising in the New EU Member States. It also reports on the demographic differences in consumer beliefs and attitudes toward advertising in the dynamic markets of Bulgaria and Romania.
| Item Type: | Conference or workshop item (Poster) |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
| Depositing User: | Dan Petrovici |
| Date Deposited: | 10 Sep 2008 13:18 UTC |
| Last Modified: | 05 Nov 2024 09:46 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/12837 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Petrovici, Dan Alex.
| Creator's ORCID: |
 https://orcid.org/0000-0002-2688-5439
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