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Service performance: An overview of extant literature and future research directions

Petrovici, Dan Alex, Phillips, Paul A. (2007) Service performance: An overview of extant literature and future research directions. In: Academy of Marketing SIG Workshop, 21st Service Workshop, November 2007, Westminster Business School. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:12828)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Abstract

The paper reviews the literature on service performance, provides a critique of service quality models and highlights the opportunities for future research on services marketing.

Item Type: Conference or workshop item (Speech)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Department of Leadership and Management
Depositing User: Dan Petrovici
Date Deposited: 10 Sep 2008 13:19 UTC
Last Modified: 05 Nov 2024 09:46 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/12828 (The current URI for this page, for reference purposes)

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