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Advertising Avoidance Strategies in Emerging Economies: Exploring Gender Differences

Petrovici, Dan Alex, Ford, J., Marinova, Svetla, Marinov, Marin (2011) Advertising Avoidance Strategies in Emerging Economies: Exploring Gender Differences. In: The 10th International Conference on Research in Advertising (ICORIA), 24 - 25 June 2011, Berlin, Germany. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://www.europeanadvertisingacademy.org/2011/ico...
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Tracey Pemble
Date Deposited: 06 Jun 2014 14:49 UTC
Last Modified: 06 Feb 2020 04:09 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/41310 (The current URI for this page, for reference purposes)
Petrovici, Dan Alex: https://orcid.org/0000-0002-2688-5439
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