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When Less is More: A Comparative Study on Advertising Avoidance

Petrovici, Dan Alex, Etayo, C. (2010) When Less is More: A Comparative Study on Advertising Avoidance. In: Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference, IESEG, 21 - 24 July 2010, Lille, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://ams.affiniscape.com/cde.cfm?event=256268
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Tracey Pemble
Date Deposited: 06 Jun 2014 15:08 UTC
Last Modified: 06 Feb 2020 04:09 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/41313 (The current URI for this page, for reference purposes)
Petrovici, Dan Alex: https://orcid.org/0000-0002-2688-5439
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