Petrovici, Dan Alex, Etayo, C. (2010) When Less is More: A Comparative Study on Advertising Avoidance. In: Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference, IESEG, 21 - 24 July 2010, Lille, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41313)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://ams.affiniscape.com/cde.cfm?event=256268 |
| Item Type: | Conference or workshop item (Paper) |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
| Depositing User: | Tracey Pemble |
| Date Deposited: | 06 Jun 2014 15:08 UTC |
| Last Modified: | 05 Nov 2024 10:25 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/41313 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Petrovici, Dan Alex.
| Creator's ORCID: |
 https://orcid.org/0000-0002-2688-5439
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