Consumer Evaluation of Advertising: Demographic and Segmentation Effects

Marinov, Marin, Petrovici, Dan Alex (2008) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:27895)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Article
Subjects:	H Social Sciences
Institutional Unit:	Schools > Kent Business School
Former Institutional Unit:	Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Kasia Senyszyn
Date Deposited:	09 Jun 2011 09:51 UTC
Last Modified:	20 May 2025 12:07 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/27895 (The current URI for this page, for reference purposes)

University of Kent Author Information

Petrovici, Dan Alex.

Creator's ORCID:	https://orcid.org/0000-0002-2688-5439
CReDIT Contributor Roles:

Depositors only (login required):

Total Views

Total unique views of this page since July 2020. For more details click on the image.